COMPANY PROFILE PROMOTION
THE FORREC TEAM
Entertainment designers Forrec are one team with a global commitment through representatives in Europe, the Middle East and North Africa, China, South-East Asia, India and Latin America and the Caribbean
GORDON DORRETT Role: President and CEO Territory: Everywhere Characteristics: Progressive, determined, adaptive Industry experience: 25 years+ Career path: Landscape Architect to President and CEO of internationally renowned firm
Q: What is Forrec and what has contributed to its longevity? Gordon: I wish I could say this was all carefully planned, but like many things in life, it was a matter of recognising opportunities and running with them. In the mid-60s we got our first big
break when Forrec’s parent firm was chosen to develop the landscape archi- tecture for the 67 World Expo in Montreal. The job included an amusement park
and we subsequently attracted other commissions, including West Edmonton Mall. The firm eventually became Forrec, the world’s largest professional firm dedicated to entertainment design. I like to think Forrec is somewhat
irreverent and willing to try anything. Our success over the past 40 years stems from our willingness to take what I refer to as ‘design leaps’. We’ve sprung from one idea to the next in non traditional design leaps, such as from landscape architectural practice to entertainment design, and from designing for entertainment clients to designing for retail, resort and science centre clients and, finally, from working
70 locally to working internationally.
Q: Has this approach always led to success for Forrec? Gordon: I’d be lying if I said yes – we’ve definitely learned from the school of hard knocks. Fortunately, we’ve had more success than failure along the way. Our entrepreneurial approach has served us well. However, we’ve spent the last few years taking a hard look at who we are and how we work and we’ve made a strategic company leap from opportunistic to focused sustainability.
Q: What does ‘focused sustainability’ mean to Forrec? Gordon: In our formative years, we grew
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organically but to be a successful com- pany we’ve had to make sure that our business side was as well developed as our creative side – left and right brain if you will. We’re taking a much more pro- active approach to business.
Q: Has your new focus had an impact on the organisation of the company? Gordon: Absolutely! We’ve had to change to grow. We now have five distinct internal design studios; Architectural, Graphics, Interiors, Landscape Architecture and Creative – the backbone of our design solutions. Since the majority of our projects require many, if not all of these skills our studios work collaboratively in large multi-disciplinary teams.
AM 2 2013 ©Cybertrek 2013
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