We go to market by the type of
projects we do and each of these types is directed by an in-house industry expert – a Sector Lead. Although our collaborative working methods mean there are no ‘star’ creators on our projects, Forrec’s clients benefi t from the more than 300 years of expertise of our management team.
Q: Where is the design work done? Gordon: Although 90 per cent of Forrec’s projects are outside Canada, all of our work is still done in our Toronto studio. By keeping all of our work in one studio we’ve been able to grow our expertise and continue to ensure the quality of our work. This means one team, one global commitment.
Q: Tell us about your global reach Gordon: The directors of Forrec made a decision to invest time, money and resources to develop long term relation- ships in each of the world regions we’re working in. Our executive vice presi- dents and regional directors are based in offi ces around the globe and lead our business development initiatives. As our brand ambassadors they are building relationships and fi nding and securing new business globally.
AM 2 2013 ©cybertrek 2013
JAMES LIU Role: Regional director Territory: China Characteristics: Forward- thinking, respectful, smart Industry experience: 10 years+ Career path: Architect to new business development
Q: What are the benefi ts of building long term relationships? James: The surest indicator of a suc- cessful business relationship has very little to do with the content of the con- tract. Our relationships revolve around improving our services to our custom- ers by offering solutions tailored to local markets. As regional directors we’re building relationships with like-minded fi rms who add value to the services that we already provide to our clients. For example, in Asia we’re embarking on a partnership with Tongji Architectural Design Group Ltd, one of the leading design institutes in China. These part- nerships help us to extend the range of services we provide and ensure we keep a consistent quality of service.
We made a
decision to invest time, money and resources to
develop long term relationships in each world region
Q: Why has Forrec been successful in China when so many other companies have failed? James: I live and work in China and I’ve seen Western businesses come and go over the years. Forrec is not a fl ash in the pan fi rm. We’ve been doing business in China for 20 years; we’ve developed detailed knowledge of the market and have a fi rm understanding of the cultural landscape here. We’re successful because of our commitment to the market and to understanding the entertainment and leisure needs and desires of the Chinese people.
Read Attractions Management online
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