Theme Park News Merlin reports £1bn turnover Merlin Entertainments has
reported £1bn (US$1.6bn, 1.2bn) turnover in 2012 and revealed that London is its preferred location for a planned initial public off ering (IPO). At a presentation of its
annual results, the attractions operator revealed total visitor numbers were up 16 per cent on 2011 to 54 million and rev- enue had risen 15 per cent to £1.074bn ($1.67m, 1.3m). Speaking to Bloomberg
n e ws, c hief ex e c u- t ive Nick Varney said he made no secret that the group’s pref- erence was to list in the UK – a move planned by 2014. However, he said 20 per cent of all Merlin’s business is in North America and all options would be considered. As far back as 2007, Varney announced that the group planned a market fl otation but it
Nick Varney, chief executive of Merlin Entertainments Group
has been delayed due to the poor economic climate. Varney said 2012 was the 13th con- secutive year the group had beaten its profi t target, despite one of the “most challenging years”. Challenges included poor climate, the Eurozone crisis and competing with London 2012. Details:
http://lei.sr?a=l7Y2r
Ambitious Bollywood-style theme park for India
Bollywood-themed rides and special eff ect Hindu gods will all be part of the fun at India’s latest theme park, Adlabs Imagica, between Mumbai and Pune. Aimed at the country’s burgeoning middle class market, the park fi lls a gap in the Indian leisure market.
Attractions include a Wrath of the Gods
show in which Hindu deities, furious with humans, cause the ultimate destruction amid temple ruins, as well as a Mr India motion simulation ride based on a 1987 fi lm. Details:
http://lei.sr?a=F4C7u
Crayola Experience to be unveiled in USA
A new Crayola Experience is set to open by the end of May in Easton, Pennsylvania, USA. T e experience will have four floors and 18 different interactive attractions. From personalised crayon-
makers to larger-than-life animated art adventures, the all-new Crayola Experience is designed with the aim of helping children discover the “magic of colour”. Jack Rouse Associates
(JRA) is responsible for the planning, design development and project management of the 60,000sq f t (5,574sq m) of exhibits, interactives, games and activities. T roughout the attraction, guests will be able to create digital works of art and interact with them on large projected surfaces,
AM 2 2013 ©cybertrek 2013 Visitors will learn how crayons are made in the Crayon Factory
appear in their own colouring page with some of Crayola’s characters and learn how cray- ons are made in the Crayon Factory. A Café Crayola will also feature, with Crayola-inspired foods. Details:
http://lei.sr?a=f1c8b
s
www.primeplay.com ®
T. +1.604.232.4505
info@primeplay.com
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