profile
Sea World on the Gold Coast is soon to be replicated as part of the Ocean Paradise complex in China
the gaps in the soft part of our schedule with core and regional market visitors from south east Queensland.”
promotions As well as theme parks, the Village Roadshow business includes one of Australia’s largest cinema operators, Village Cinemas. Through the cinema exhibition group, Fisher says the theme park division can use cinema screens as a media channel to promote the parks, which is a very valuable marketing tool.
“As we did at Viacom, we seek to take advantage of synergystic opportunities that other divisions might be able to offer us. The cinemas are an excellent example,” Fisher explains. Initially, Fisher was bought in to
manage the US operations for Village Roadshow. Now, his role as the theme park group CEO includes all the busi- nesses under the company’s theme park umbrella, which means his day is separated into two distinct parts: US business in the morning where he focuses on the new capital project in Las Vegas; followed by the Gold Coast businesses and Asia, where the Hainan
project’s happening, in the afternoon. Fisher admits his management style is hands on, so he likes to be across all the business units in real time. “I enjoy being detail-oriented and I make a point of working with talented people who are very energising to be around. “I like to think that we’ve created an
environment that maximises everyone’s capabilities and potential.”
new openings These capabilities are about to be tested, with the opening of four new Village Roadshow theme park attrac- tions during the next two years. In June 2013, Wet‘n’Wild Las Vegas will open, which Village Roadshow will manage, as well as hold a majority ownership in. Fisher’s particularly excited about breaking into the Vegas market. “In
Village Roadshow has three Wet‘n’Wild parks and two more will open later this year
26 Read Attractions Management online
attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013
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