This page contains a Flash digital edition of a book.
3D 4D 5D How do 4D fi lm distributors work with operators? FILM REVIEW In the fi rst of a new series, we ask the suppliers to describe their business model Kathleen Whyman, managing editor, Attractions Management


Simworx sells 4D cinema and simulation attractions worldwide


TERRY MONKTON / MANAGING DIRECTOR / SIMWORX SUPPLIER FOCUS


What is your business model? We manufacture and sell 4D cinema and simulation attractions to clients world- wide. While the majority are sold outright, in some instances, we carry out a profi t share scheme. In this arrangement, we typically supply the equipment and the venue supplies the location, utilities and operating staff. We then share the revenues on a 50/50 basis.


How do you choose the product? Many factors are taken into account when selecting the right product, including the type of venue, the visitor demographic and the subject matter. Then we tailor our offer to refl ect the customers’ requirements. Operators can choose our 4D cinemas for a fam- ily experience or our Stargazer and


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Cobra motion theatres for a thrill seeking attraction for teenagers and adults. We can supply attractions for as few as 16 riders or up to several hundred. As well as having a wide


product range and fi lm library, we’re also able to custom design and build attractions, such as The


Little Prince, which we created for Futuroscope in France.


How do you work with the client? We’re a turnkey supplier so, as part of the sale process, we supply the client with technical drawings and informa- tion to enable them to prepare the room or building that the equipment’s going into. This includes fl oor loading details, power requirements and locations. Once the room is prepared to our specifi ca- tions, we do the rest.


Read Attractions Management online attractionsmanagement.com/digital Once the installation has been carried


out, we give full operator training before the attraction opens. Following this, we provide ongoing after sales service sup- port, with a team of dedicated service technicians. Many venues change their 3D fi lms annually, so we install the fi lm and program their attraction with new movements and effects. We’re happy to make further changes


to our projects following the initial installation, which could mean a new fi lm, additional effects or even changes to the programming.


What’s your latest product? We’ve just fi nalised a new product called an Immersive Tunnel. Seating 30, 60 or 90 people, it’s a simulation attraction with 3D fi lm content on three sides of each rider. The fi rst will be installed at a new major theme park in Europe later this year, with orders being taken for other attractions worldwide.


AM 2 2013 ©Cybertrek 2013


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