Podcatcher
Platform and app. Already in use at Royal Palace
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Amsterdam and Kröller Müller Museum in The Netherlands, and Kelvingrove Art Gallery and Museum in Glasgow, UK, the guide is ideal for attractions operators who want to offer a simple guide that visitors can understand and use straight away. On arrival, visitors receive a
The Podcatcher handset can be understood and in use by visitors within a minute of them receiving it
Podcatcher handset or download the app and select which tour, quiz or language they’d like. Throughout the attraction, IDentifi ers, QR codes or both are located, which trigger the content of that location or object. Visitors point the Podcatcher or scan a QR code to listen to the information and fol- low simple instructions to access a trail, tour, quiz or interactive game. If visi- tor research is being done, they’ll also be asked to answer some questions at the end of their visit.
reating a guide that visitors can learn to use in less than a minute was the aim for Guide ID’s Podcatcher Interactive
Additional messages can be added at any time about offers in the café and shop or about future events. Online software (CMS) is used to
create content, store the different tours and update the whole platform (Podcatcher and app) on a daily basis. Both the Podcatcher and app are con- trolled from this system, so changes only have to be made once. The Podcatchers are charged in small docking stations, which also connect them to the internet via a USB connection to a computer. The content on the handsets is triggered by infrared signals, which are sent out by the IDentifi ers. The app runs from the visitors phone and is triggered by QR code scanning. The platform’s online
Kelvingrove Art Gallery’s new guide
software collects all the live visitor feedback data, which is stored as the handsets and apps are used. This gives cli- ents the opportunity to research and evaluate their business on a daily basis. Soon to be launched is ID Guide’s online market- ing via email collecting.
Acoustiguide Vstory
Using the Vstory image recognition and augmented reality platform, visi- tors can interact directly with exhibits at an attraction, with or without a Wi-Fi connection. The technology allows visi- tors to access visual and audio content on their own devices (iOS and Android) without having to key in any numbers or press anything on screen. It can work with pictures, objects and buildings and can link through to all kinds of media including audio, video, images and text. The Acoustiguide Vstory app can be
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downloaded free from the App Store or Google Play or a product sheet can be downloaded from Acoustiguide’s website.
AM 1 2013 ©cybertrek 2013 Users can fi nd out more about HMS Belfast using the Acoustiguide Vstory app Read Attractions Management online
attractionsmanagement.com/digital 91
coustiguide has partnered with visual recognition and augmented reality specialists Vstory to further enhance its offer.
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