Cardboard is given a new lease of life
CELESTE HILLING Board Chair
How did you get involved with NCM? A woman I admire was heading up the process to organise the board and raise money to build a place for families to explore creative thinking, play and inno- vation. Those concepts appealed to me.
Why did you become a board member? I wanted to be engaged in creating the next generation of innovative thinkers in the San Diego community. Preparing our kids to have critical thinking skills and confi dence is important to the business and cultural viability of any city. Plus, being on the board was a great way to ensure that this new model of museum experience became a reality.
What work does the board do? The board helps support the strategic
Top: Vik Muniz’s photo of a person collecting materials from a landfi ll in Brazil; Above: A family outing shows even the youngest of children getting involved
direction of the museum and its staff. Board members are ambassadors for the museum and we use our network of contacts to spread the vision out among the community and help raise the money needed to sustain the vision. We also serve as a support system for the staff.
What does your role as chair involve? The role of chair is to be the passionate ambassador for the board in the com- munity, be a liaison between the staff and board, motivate the board, and to
“I WANTED TO BE ENGAGED IN CREATING THE NEXT GENERATION OF INNOVATIVE THINKERS IN SAN DIEGO”
AM 1 2013 ©cybertrek 2013
always communicate, communicate, communicate!
What are the challenges? As a non-profi t, the challenge is always fundraising. You’re never out of fundraising mode. The board and staff constantly have to be thinking of ways to deliver value and fi nd a role in the community to fi ll the hole that other groups aren’t fi lling.
What are your future aims for the NCM? Keeping the momentum going and hav- ing a reach beyond San Diego. We’ve created such a unique model for all kinds of families to learn about the arts. I’d love to see that model repeated around the world. ●
Read Attractions Management online
attractionsmanagement.com/digital 37
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