AUDIOGUIDES AND APPS
GUIDING LIGHT
A search for the smelliest artefact, the artist’s perspective and 3D are among the lighter approaches making audioguides and apps fun
KATHLEEN WHYMAN • MANAGING EDITOR • ATTRACTIONS MANAGEMENT The Art of The Brick Digital Guide U
sers get a tour of the exhibition by the artist himself through Antenna’s digital guide for ArtScience Museum, Singapore. Available in English and Mandarin,
The Art of The Brick Digital Guide takes visitors around artist Nathan Sawaya’s fun exhibition of large-scale sculptures made from Lego bricks. Sawaya’s voice features throughout, providing in-depth interpretation plus a personal perspec- tive on his inspirations while bringing the already vivid pieces to life. The tone is informal, refl ecting
Sawaya’s desire that art should be as accessible as possible and hopefully
inspiring adults and children alike to cre- ate their own artistic work out of Lego bricks when they return home. Content is accessed through the main menu screen, which is a grid view fea- turing high-resolution thumbnails of the works and colour-coded to the rooms and themes of the exhibition. By press- ing the image or title of the work, the audio commentary begins and a large image of the work appears on screen. Visitors enter the number displayed on a small sign next to the works into a keypad, which is designed to look like a block of multi-coloured Lego bricks, and the content begins automatically. During
SAWAYA’S VOICE FEATURES THROUGHOUT, PROVIDING IN-DEPTH INTERPRETATION PLUS A PERSONAL PERSPECTIVE ON HIS INSPIRATIONS
playback of the commentary, it’s pos- sible to make the images displayed full screen and zoomable. There’s also the option to read a short caption detailing when the piece was made and the exact number of bricks used, a quiz and an extensive contextual image gallery. The Digital Guide was built using
Antenna Publisher™. “We spent a great deal of time developing and customis- ing a feature-set that we believe will deliver a rich interpretive experience,” says Matthew Vines, global marketing and communications manager. “Antenna Publisher gives us the ability to build and manage IOS, Android and HTML5 phones and tablet apps. It works by using a suite of drag a drop blocks, which represent a variety of different user experiences.” The guide has been published as an
application for the iOS platform. It’s avail- able on iPod Touch players, which are given out with disposable headphones.
The digital guide is available on iPod Touch players which are given out at the museum with disposable headphones Read Attractions Management online
attractionsmanagement.com/digital
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AM 1 2013 ©cybertrek 2013
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