NEW OPENING
HIGH LIFE
At 244m high, The View from The Shard is Western Europe’s tallest viewing platform. Chief executive Anders Nyberg explains why he believes it off ers the best view in the world
KATHLEEN WHYMAN • MANAGING EDITOR • ATTRACTIONS MANAGEMENT
Guests are 244m above London at the highest public level, fl oor 72
ANDERS NYBERG CHIEF EXECUTIVE THE VIEW FROM THE SHARD
ple immersed in London before they go up and see it. It’s the only place in the capital where you can see the entire city. The street entrance and level 33 show-
case the past, present and future of London through multimedia displays and installations. Two high-speed lifts take guests to level 33, then on to level 68 in just 30 seconds each. They then walk up to level 69 to take in the 360-degree, 64km (40 miles) view of London. Guests can choose to go even higher
What is The View from The Shard? The View from The Shard is the new premium, multi-sensory visitor experi- ence at The Shard – London’s newest landmark, Britain’s fi rst vertical town and Western Europe’s tallest building at 310m (1,01,6ft). The visitor experience, which opened on 1st February, gets peo-
to the full 244m at level 72, the highest public level of The Shard. The buildings’ fractures don’t come together – the corners are exposed and open – so the elements and atmosphere come in. We’re working on a kind of sculpture
that picks up and amplifi es the sounds of the city and offers an audio experi- ence. Guests who stand in that pool of sound pick up what’s going on in the city
below. We aim to have this additional feature in place later this year.
What makes this view so special? London isn’t a massively built up, verti- cal city, so when you’re up there you see rich layers of history and architecture. Rather than just seeing rooftops, you
go from the Tower of London, to the Gherkin, to St Paul’s. It’s all laid out for you. You don’t get that experience any- where else. The Thames snaking out before you and the railroads tracks make it even more amazing. It’s fabulous.
Why are viewing platforms so appealing? It’s an opportunity to go up an iconic structure and see your surroundings in a way that isn’t possible otherwise, other than renting a helicopter, which is out of the range of most people. There’s the
View from the top: London landmarks within a 64km radius are on show
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