Children learn through play, with the varied activities giving them the chance to explore their imagination and think laterally
How do you work with the community? We have a Partner in Creativity pro- gramme with Monarch School, which is for homeless children, who can visit the museum for free. We’re expanding that programme to other non-profi t social service organisations, such as Voices For Children, which helps with fostering and guides people through the legal system. We also work with local universities.
Undergraduates at San Diego State University built some fantastic card- board furniture for our lounge area as part of their design course.
What are the highs and lows? I love going down to the fl oor of the museum and seeing the children interacting and enjoying the museum and participating in all that we offer. That’s affi rmation of everything we do. One of my saddest moments was
seeing a little boy from the Monarch School refusing to get on the bus to go back. It broke my heart because he’d had a great time, but probably wouldn’t get to come again.
AM 1 2013 ©cybertrek 2013
HANNAH BERGER Director, development
What’s your role? I oversee our membership programme and all the contributed income. That’s our entire fund-raising initiative around corporations, foundations, individuals and government funding.
How is the museum funded? We receive donations from corporate partners, private and public foundations and individuals. Around 10 per cent of funding comes from government entities. I don’t oversee rentals (we hire the
museum out for corporate events, par- ties, weddings and school proms) or our fee-based programmes, such as summer camps and teacher-training courses.
How do you keep donations coming in? Part of it is having an ambitious team; part of it is having a good strategy and
a robust calendar for the entire year. We plan ahead and always look for new sources of revenue and opportunities.
What’s your strategy? Our mission is to inspire creativity and innovation in children and families in San Diego. We seek out the compa- nies and individuals who that message speaks to, build relationships with them and then ask them to help us build relationships with others. I like to call it friendraising.
What are the main challenges? 2012 was an election year so dona- tions were redirected towards political campaigns. There may be big changes in our tax code in 2013, so people are concerned about how they spend their money. Those are factors I can’t control. We overcome them by sticking to our plan and communicating how important it is to keep investing in our commu- nity and our museum. The resource and the services we provide ensure that San Diego stays competitive in the future.
Read Attractions Management online
attractionsmanagement.com/digital 33
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