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Gallery News Chrysler gallery closes for revamp


Interactivity can improve guest engagement


Social media’s impact on art organisations surveyed


A survey of US art organisations reveals how technology such as social media, the internet and mobile connectivity positively and negatively impacts their operations. The Pew Internet survey questioned


T e main gallery of the Chrysler Museum of Art in Virginia, USA, is set to remain closed until late 2014


The Chrysler Museum of Art in Virginia, USA, has closed its main gallery as it begins a US$24m (£14.97m, €18.36m) expansion and renovation project. A key component of the renovation, which is


scheduled for completion in April 2014, is the replacement of outdated temperature control systems – vital for protecting and conserv- ing the museum’s collection. Two new wings, totalling 8,000 sq ſt (743 sq m), will fl ank the museum’s entrance, adding to its current space of 210,000 sq ſt (19,510 sq m). Other facilities added during the refurbishment will include


wi-fi access in every gallery, improved disabil- ity access and an expanded café that will open beyond museum hours. During construction, the museum’s glass


studio and Moses Myers House will remain open and the Norfolk History Museum will be converted into a new gallery dedicated to American art. The museum’s collection of more than


30,000 pieces of art will be safeguarded dur- ing the construction process, with many being displayed at other galleries in Virginia. Details: http://lei.sr?a=9T5K9


Ayyam Gallery to expand into London and Jeddah T e gallery focuses on showcasing estab-


Middle Eastern art institute Ayyam Gallery is set to launch two new galleries in London, UK and Jeddah, Saudi Arabia in early 2013. T e curatorial programme of both buildings


will refl ect that of Ayyam Gallery’s existing locations in Damascus, Beirut and Dubai.


lished and emerging Middle Eastern artists with the aim of expanding its reputation in the international art world. Ayyam London launched at New Bond Street on 24 January 2013 Details: http://lei.sr?a=Y4X1l


1,244 organisations that had received fund- ing from the National Endowment for the Arts (NEA) between 2007 and 2011. T e survey found that most organisations


agreed digital technologies had increased engagement, made art a more participatory experience and established more diverse audiences. Many noted social media pro- vided cost-eff ective ways to market events and attractions and reach new patrons. One respondent commented: “T e inter-


net makes it possible for our organisation to market ourselves more eff ectively through online advertising, blog presences, and social media exchanges. We’ve been able to decrease our budgets and increase revenue by utilising online resources eff ectively.” Concerns about technology’s impact


included audiences’ reduced interest in real objects or performances over digital alternatives, and an expectation all digi- tal content should be free. A number of organisations were concerned that there was a demise of trusted critics, due to pres- sure on media from the digital transition. Details: http://lei.sr?a=U8C2X


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