3D/4D/5D
MEDIAMATION, INC
MediaMation's new Ultra X4DR® seats. Additional seat effects include atmos- pheric effects, such as seat transducers, back pokers, neck and leg ticklers, water spray, wind, snow, fog and scent. The seats were recently installed for
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the fi rst time in a 36-seat 4D motion effects theatre located in Illinois. As well as the seats, MediaMation supplied the
Universal Kinematics technology aids the X4DR seats’ movements
uests are sent soaring, rock- ing and rolling, with their feet dangling, at twice the usual motion range and speed in
3D projection system, surround sound audio system, show control and installa- tion. “An unusual element to this theatre is an automatic stair lift that brings guests up and down from the seats,” says MediaMation’s president Alison Jamele. “The seats start up in a higher
position so we designed a lift to allow people to step up and down.” MediaMation's ShowFlow® software is
used to integrate the projection, audio, movement, effects and lighting. “Using pneumatics to move the seats is more cost effective and cleaner because you don't have to worry about messy hydrau- lics or expensive electrical to power the seats,” says Jamele. MediaMation is currently working on
two 4D theatres at Legoland Discovery Centres for Merlin Entertainment in New York and Canada; a government- sponsored science centre in Mexico; and a 4D theatre for Museo de Cera, in Mexico City. Suppliers include Panasonic, Severtson, Peavey and Crown.
NSC CREATIVE
Are Aliens! 3D, narrated by Rupert Grint; and Mission Europa 3D. Astronaut covers the themes of micro-
N
gravity, human biology, space hazards, living in space and astronaut train- ing. Guests experience a rocket launch and explore the worlds of inner and outer space, from fl oating around the International Space Station to manoeu-
SC Creative has three new fulldome 3D projects in its portfolio: Astronaut 3D, nar- rated by Ewan McGregor; We
“THERE’S A DISTINCT LACK OF FULLDOME 3D SHOWS AVAILABLE TO PLANETARIUMS THAT HAVE INSTALLED THESE NEW SYSTEMS OR ARE CONSIDERING DOING SO”
vring through microscopic regions of the human body. Narrated by actor Ewan McGregor, the fi lm lasts 23 minutes and is suitable for viewers over fi ve-years-old. NSC Creative originally produced the
fi lm in 2006. Due to its popularity, and a growing number of 3D fulldome systems, in 2011 NSC Creative researched the viability of updating the show. “There’s a distinct lack of fulldome 3D shows avail-
able to planetariums that have installed these new systems, or are considering doing so,” explains Rebecca Simpson, production assistant at NSC Creative. “Unlike 3D in cinemas, the process of converting fulldome shows into full- dome 3D isn’t as simple as making the changes in post-production.” We Are Aliens! 3D is the newest full- dome show produced by NSC Creative. Viewers are taken on an epic journey from the most extreme environments on Earth to similarly extreme environments elsewhere in our solar system, asking the question, are we alone? Supported by the Science and
Technology Facilities Council (STFC) in the UK, the central motivating factor in creating the show was to take a new look at the search for life and what in fact constitutes life. Narrated by Harry Potter star Rupert Grint, the 25-minute show is now available to planetariums, fi xed or portable around the world. NSC’s six-minute, 3D fi lm Mission
Viewers get closer to space exploration in NSC’s latest 3D fi lm offers 78 Read Attractions Management online
attractionsmanagement.com/digital
Europa is a feature of the UK’s National Space Centre’s simulator ride. Positioned within Tranquillity Base, it has recently been made available to license in other institutions. The expe- rience can be adapted to create a 5D motion ride with icy blasts of air as guests arrive on Europa in the ride.
AM 1 2013 ©cybertrek 2013
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