Followers expect you to be active and up-to-date on your social media sites
special offers and share blog content. Twitter was designed for sharing and people will naturally spread your content for you – as long as it’s worth sharing. This can amplify any activity that you’re already doing, while also acting as a real-time news feed for your brand. For example, if bad weather means you may need to close early, you could use Twitter to keep people in the loop. This is why many believe that Twitter has the edge over Facebook, in terms of relevancy for brands. As an open chan- nel, you can reach more people, without insisting on any investment on their part (individuals can share or retweet your news without having to follow you). However, an effective Twitter chan-
AM 1 2013 ©cybertrek 2013
TWITTER WAS DESIGNED FOR SHARING AND PEOPLE WILL NATURALLY SPREAD YOUR CONTENT – PROVIDED IT’S WORTH SHARING
nel requires a signifi cant investment of time and commitment from any brand. Users will expect to be answered if they have a customer service issue or a gen- eral query, and not responding could be damaging to the brand’s reputation.
TOUT Primary strength: Creating video reviews. Tout is a lesser-known social
media platform that allows users to shoot 15-second video status updates via their smartphones or webcams (think of it as similar to Twitter, but with video). Through Tout’s reply feature, users are also able to engage in conversations. Tout has some amazing partner-
ships with brands already. The World Wrestling Entertainment organisation (WWE) featured some fan Touts dur-
Read Attractions Management online
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