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Here are just a few tips from Michael and Michelle to consider for successful self-representation:
adding a great deal of workload to your everyday life. Not only are you responsible for creating your art, but there must be equal time spent on marketing, selling and all related administrative duties.
collectors so they will always know where to find you. Establishing your own place of business will let your collectors always know where you are. The best place for this is your studio, but if you move a lot, or are not in a large urban area, the next best solution is a website. As digital communication has become very important in our lives, keep the same email address. There are methods of doing this while still being able to change ISPs. The point is to establish a consistent locale for your collectors to find you.
in your dedicated business space. Having it at approximately the same time each year helps your patrons plan to attend and they will begin to look forward to the next one, and inevitably bring a friend.
scale and retail price points. While it is wonderful for the creative spirit to only work on those great pieces in your imagination, there are a much larger number of potential collectors willing to spend a little less, rather than a little more.
The intent of the guestbook is to build your database, so encourage visitors to leave their name and snail mail or email address. After a few years, you will develop a sizable mailing list that you can use for many applications.
win a small piece of sculpture at your show. Make entry forms that encourage visitors to leave their name and contact information. This is a great way to capture contact information from visitors and that information is worth the investment of the small sculpture.
component to any business. It has superseded the business card, though the business card is still very important. There are many on-line do-it-yourself websites at your disposal, or you can hire a professional to create one for you. Include a digital strategy, as this is a must for your marketing arsenal.
having group exhibitions and to share networks to achieve a larger reach of potential patrons.
Binkley Studio and Gallery
www.binkleyscultpture.com
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