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Photo’s © Rachel Crowl


trademark color, design, and form remain genuine; the progressive circular duplication of the original logo upon itself geometrically transmutes the nature of the image. The viewer does not readily recognize the identity of the symbols, for they evolve, growing above and beyond their vulgar beginnings, transformed into a curious amalgamation of the known… to the possible. Neilson’s “wink” to us is not condescending; it is a playful reminder that imagery in its most base, characterless, and insipid form can creatively be modified from the banal into the magnificent.


Rob Neilson, born in Detroit during the waning of the Industrial Revolution, lives and works at an undisclosed location three blocks from the Pacific Ocean.


The Most High: Life, 2011 Painted steel 44” x 44” x 12.5”


de rmiu


ge The Golden Calf, 2011 Gilded steel, painted steel 52” x 53” x 10”


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