Arts & Business
The Ulster Orchestra has the winning ticket with JTI!
U
lster Orchestra triumphed at the 33rd Arts & Business UK Awards walking away with the coveted Award for Corporate Responsibility with their business partner JTI.
The Arts & Business Awards both in the UK and Northern Ireland celebrate and showcase the best examples of business and arts partnerships and present Awards in several categories to the local arts and business communities.
JTIʼs partnership with the Orchestra has continued to develop over the years and has helped to deliver new artistic programmes and wider community access. In the last 3 years the initiatives supported by JTI have reached more than 15,000 people throughout Northern Ireland in four major projects. 1,000 people have participated in Move to the Music, a transport & ticket scheme which offers people in rural areas transport to concerts in Belfast via door‑to‑door community transport buses, a concert ticket and programme and a hot drink at the venue. The JTI Lunchtime Concert Series has proved to be extremely successful with 11,000 people attending across the past 2 seasons while the concerts themselves exceeded predicted ticket sales by £10,000. The Ballymena and Belfast Christmas Concerts have played to capacity crowds over the last three years with 3,350 people attending for free or with subsidised tickets. This partnership and project initially scooped the Community Award in Allianz Arts & Business Northern Ireland Awards back in 2011.
This accolade is awarded to the partnership that has encouraged specific community engagement with the arts or has made a significant contribution to regeneration or sustainable growth and JTI and Ulster Orchestra have most certainly accomplished that.
This project delivers on a number of levels and in doing so has managed to win not one but two Awards, in separate categories and at two different Award Ceremonies, which is quite a feat!
JTIʼs support of the Ulster Orchestra is closely aligned to their Corporate Philanthropy Policy as it allows JTI to provide greater community access to the work of the Orchestra especially for older people. It also represented an opportunity to renew a relationship which fitted with the JTI approach of supporting organisations over the long term.
There is also excellent support from JTI staff across the initiatives within this partnership; employees help to promote the Move to the
Arts & Business UK Award Winner: Karen Orchin, head of Community Relations UK, JTI; Les Ratcliffe, head of Community Relations, Corporate Governance & Social Responsibility, Jaguar Land Rover and Tracy Marshall, head of Development, Ulster Orchestra Photo: Amit Lennon.
Music scheme and travel on the buses to assist with the running of this scheme. Interactive music workshops at the JTI factory in Lisnafillan allowed employees to engage with Orchestra musicians and an additional workshop welcomed charitable partners to the factory in celebration of JTIʼs community contribution in Northern Ireland. The partnership between JTI and Ulster Orchestra continues to set high standards in creative arts‑business collaborations and has offered access to music for thousands of people across Northern Ireland. Together the partners are opening new doors for audiences across Northern Ireland, offering accessible creative music opportunities to the local community. Mary Trainor‑Nagele; chief executive, Arts & Business Northern Ireland said: “I am delighted that JTI and Ulster Orchestra lifted the Award for Corporate Responsibility itʼs very well deserved.
“It was a proud moment when the winning entry was announced and we were delighted that this Northern Ireland partnership has been recognised at the UK Awards. This project signifies the very essence of corporate responsibility and how arts and business can work together in perfect partnership.”
Karen Orchin, head of Community Relations at JTI, commented: “As a major employer in Northern Ireland, we are committed to contributing economically, culturally and socially to the community. It's fantastic to be recognised in this way for our support of the Ulster Orchestra.” Tracy Marshall, the Ulster Orchestraʼs newly appointed head of Development attended the awards ceremony in London and was delighted with the recognition achieved for Northern Ireland.
“JTIʼs partnership with the Orchestra has helped to deliver new artistic programmes and wider community access to concerts which many older people could never have hoped to attend. “The success for our supporter, for the Orchestra and for the Arts in Northern Ireland cannot be underestimated. This is the kind of engagement that simply would not be possible without the kind of philanthropic funding provided by JTI. “This is a real partnership between the Arts and Business for the benefit of the whole community and a tremendous example to other business organisations contemplating how they can effectively reach out to the community in which they do business.”
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