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Entertaining with the stars at Odyssey Arena C


orporate hospitality continues to be an integral part of the marketing mix as companies try to secure the loyalty of their clients in the face of difficult economic conditions.


In order to increase added value to the corporate hospitality experience, Odyssey Arena, Belfast recently undertook a £1.5 million refurbishment of their 24 hospitality suites and the creation of a luxury 64 seater lounge. The Electric Ireland Lounge offers a dedicated bar facility and fine dining combined with fantastic views of the action. Commercial Executive, Clare Tarbuck provides an insight into the value of Corporate Hospitality


”Companies worry about organising Corporate events and making sure guests are catered for. At Odyssey Arena we provide a first class corporate service from beginning of booking right through to a dedicated concierge to meet guests and hospitality waiting staff to look after guests in the private suite. This enables the client to relax and enjoy the evening with guests.”


Clare continues, “Local companies are looking for local opportunities to offer hospitality to local clients. Itʼs hard to justify jetting off to a premier league football game every weekend when a night in a corporate suite at a concert at Odyssey Arena, can be just as effective. “There is also a big emphasis on customer loyalty. If you are going to take someone away


from the office or the family for the evening, it should be for something very specific and an excellent platform to network. “At Odyssey Arena we are on the map for major concerts and live shows, this provides our clients with a wealth of opportunity to target various events to suit their guestʼs requirements.


“Demand for Event specific hospitality is still there. Clients know if there is a hot concert at the Odyssey they need to be there. “ Corporate hospitality is very much about building relationships with clients and other stakeholders.


It can also provide a vehicle for thanking people for their hard work or custom and for securing business for the future. Clare Tarbuck, Commercial Executive, Odyssey Arena can be contacted on 028 9076 6000.


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