Pullman. Launched under the So label – a new collection of contemporary properties that aim to match high design credentials with a happening address and a commitment to expressing the essence of their destinations – Sofitel So Bangkok opened its doors in February at a cost of approximately 1.8 billion Baht. Following in the footsteps of So Mauritius, which incorporated designs by Kenzo Takada, the Bangkok hotel is the second So worldwide and the first of its kind in Asia, with two forthcoming locations now confirmed in Mumbai and Singapore. Overlooking Lumpini Park – Bangkok’s


I


major green lung – the 30-storey development personifies the city through the collaboration of five local interior designers,


t is a busy time for Sofitel in Bangkok. The brand is debuting a five-star flagship on Sukhumvit Road, with its existing hotel in Silom rebranded as a


each of whom has been invited to imagine a concept around the five elements of water, earth, wood, metal and fire. Owner Verawat Ongvasith comments: “We have captured the sense of time and spirit of Bangkok. From high rises in commercial environments and exotic street scenes to the tranquility of Lumpini Park, all has been converged into the design with a touch of eclectic modernity.” Representing a link back to Sofitel’s


French roots, fashion designer Mr Christian Lacroix has taken on the role of hotel stylist, creating the ‘Tree of Life’ emblem that encapsulates the five elements, shaping the look of the 25th-floor executive lounge called Club Signature, and designing street- level decorative mobiles as well as staff uniforms. Smith Obayawat, Principal of The Office of Bangkok Architects, meanwhile, was commissioned to lead on the


WWW.SLEEPERMAGAZINE.COM MAY / JUNE 2012 053


OPPOSITE PAGE: The Office of Bangkok Architects has designed the building in the form of “a hardback book with two covers slightly open to the public” ABOVE: Guestroom floors are themed according to the elements of metal, earth, wood and water. Pictured is a ‘Metal’ themed room


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