SLEEPOVER BERLIN
revealed upon arrival as the Pan Am Lounge, the former transit accommodation for fl ight crews of the now defunct airline. The largely untouched Seventies interiors are a look in the rear-view mirror when set against the redevelopment of the Tiergarten area of Charlottenburg / City West viewed from the lounge’s terrace. Derived from Richard Florida’s idea that “cities are the new countries” as proposed in his book ‘The Rise of the Creative Class’, Sendlinger sees that “neighbourhoods are the new cities”. Travellers now pick a place to stay based on the neighbourhood. Consequently successful hotels need to be “embedded in the local community” and designed to be accessible to their neighbourhood. Looking to the future, Sendlinger, a renowned trend identifi er, believes that “the travel landscape today is all about the experiential, the spiritual and the local. These interests defi ne the places we visit and the ways in which we get there. They are shaping the meaning of the travel industry in the 21st
century.”
Sleepover’s informal programme did not mean a lack of content, especially given the variety of opportunities to gain an insight into the vibrant German capital, and its dynamic hotel scene. “The event was a resounding success, we have had incredible feedback and a lot of interest in future events, so we are already in the planning stages for our next Sleepover adventure,” concludes Turner.
www.sleepoverberlin.com Full photography of the event can be viewed at
www.danzoubek.de/JOBS/ sleepover/
132 MAY / JUNE 2012
WWW.SLEEPERMAGAZINE.COM
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