PRODUCT FEATURE
THIS PAGE (LEFT): A new concept by Vitmen enables diners to view a menu on an Android-powered 10-inch touchscreen tablet MIDDLE: ICE is available through five guest-facing technologies RIGHT:Signbox launched its Enlighten smart poster system
in advance to book an airport pick up, or
popular show, for example, through a pre- arrivals portal. In a live demonstration of Virtual Hotel,
Butterworth showed Sleeper the multitude of tools available, from ordering extra towels from housekeeping, to selecting when you would like room service delivered, and express check out. The opportunities are endless. Cardola is currently installing in a number of luxury London hotels, but Butterworth points out the opportunity available at the budget end of the market too. “It could give a budget hotel a five-star concierge,” he explains. Intelity has installed its ICE Technology
in a number of high profile hotels including the refurbished Hotel Bel-Air in Los Angeles, and 45 Park Lane in London. The Interactive Customer Experience (ICE) offers a wide range of services from airline check-in, limo service, weather reports, and direct messaging. Intelity’s President and CEO, David Adelson, explains: “The real key to what Intelity does, is that it’s actually designed as a property automation solution. What that means is that our five guest-facing technologies really were designed as a hotel tool, so that every time a
guest makes a request, it is fully integrated into the hotel’s systems – the point of sale system and their PMS system. Effectively what this does is it streamlines the operation for a hotel.” Adelson also reports that feedback shows
over 91% of all guests actively use the in-room touch technology. Crave GuestService+ is another tablet and
smartphone-based solution for guest use. The system is based on Crave Cloud, a software platform that allows the hotel to manage and control the services they provide, whether it be room service, news, entertainment, or hotel facilities. Mobile devices are also making regular
appearances in restaurants. A new concept by Vitmen enables diners to view a menu on an Android-powered 10-inch touchscreen tablet, specifically designed for the hospitality sector. The Cloud-based system can store detailed food and beverage information – such as nutritional data, ingredients or wine pairings – that would not normally have place on a traditional printed menu. Content can be quickly and easily updated by an administrator, meaning that if a dish sells out
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mid-service, it can be removed from the menu immediately. In addition, a compact docking base can charge ten Vitmen tablets at time. Near Field Communication (NFC)
technology is thought to be the next big thing in interactive communication. According to Signbox, who has launched two new initiatives, it has the power to change the way people navigate and interact with a brand or service. The entirely contactless technology uses radio waves over short distances to connect smart posters with smartphones and download information from a chip embedded within the poster. Packed inside the chip is anything from a website URL and contact details, to special offers and social media resources. At the end of last year, Signbox launched its Enlighten smart poster system, which has recently been enhanced by Smart Stickers. Approximately the size of a beer mat and manufactured from a durable polyester film onto which Signbox print any message, graphic or image, the stickers are pre- programmed with the relevant information so that anyone with an NFC-enabled smartphone can access it with a simple, fast, close proximity swipe.
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