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project profi les


PROJECT BRIEFINGS SUPPLIERS PROFILE SOME OF THEIR RECENT REDEVELOPMENTS


MAXIMISING SPACE AT HARTSDOWN


CLIENT: Hartsdown Leisure Centre SUPPLIER: Alliance Leisure


Mark Foster unveiled the new and improved facilities. Extensive retail and leisure development in the local


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area had resulted in signifi cant competition for Hartsdown Leisure Centre, and the decision was made to drastically improve the swimming pool and leisure facilities, to provide accessibility for people with disabilities and to create a family-friendly environment. From an operational perspective, the new facilities also needed to increase sales revenue through additional memberships and increased overall usage of the centre. Working in partnership with Thanet Leisure Force


and Thanet District Council, Alliance Leisure funded and managed the six-month redevelopment project to encourage participation in physical activities for all ages. The £1.4m project aimed to transform the centre as a whole – not only the activity zones but also the broader visitor experience, from reception to changing rooms. A state-of-the-art gym, two new exercise studios, multi-purpose areas catering for an array of sports, an Ollie’s-branded children’s indoor play area and a modern café now


Revamp: The new multi-purpose hall at Hartsdown Leisure Centre


april 2011 © cybertrek 2011


artsdown Leisure Centre opened its doors to the local community of Thanet, Kent, in April 2010. World record holder and British Olympian


Boosting the bottom line: The revamp has led to a 50 per cent increase in fi tness income


sit alongside the 25m swimming pool and teaching pool, offering an all-encompassing leisure experience for the families of Thanet. Footfall to the centre has increased considerably: there are now more than 2,000 members using the new facilities and fi tness income has grown by over 50 per cent. Previously, the ‘Fit Force’ gym was located in a separate


building from the swimming pool and changing facilities, making it diffi cult and progressively more unwelcoming for local residents. The redevelopment project moved the gym into the main building. The new air-conditioned gym now offers a diverse range


of CV and resistance training equipment, along with a large free weights area. When designing the layout of the gym, Alliance Leisure and Thanet Leisure Force carefully considered the positioning of the 62 stations, each with a personal TV screen, to create varied workout experiences for each member. Furthermore, the entire facility has full disabled access, confi rming its DDA compliance. Since its revamp, Hartsdown Leisure Centre offers a


true ‘club’ feel, with an offering comparable to the local private sector competitors, but at a more affordable price. Stephen Parker, business development manager for Alliance Leisure, comments: “Working with Thanet Leisure Force and Thanet District Council is another fantastic example of what can be achieved in a sports centre that’s not maximising the space available. Our partnership has been extremely successful.”


Read Health Club Management online at healthclubmanagement.co.uk/digital 73


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