INTERNATIONAL in brief...
third club for hard candy Madonna’s third Hard Candy Fitness club will be located in St Petersburg, Russia, it has been confi rmed. The 4,830sq m site in the centre
of the city is projected to open in mid-2011. The announcement follows the recent opening of the Mexico City Hard Candy Fitness and confi rmation of plans for a Hard Candy Fitness centre in Moscow. The Moscow and St Petersburg
clubs will be in partnership with Irina Razumova, founder of Russian health club chain Planet Fitness. Options are now being explored
for Hard Candy locations in Italy, the UK, Canada, France, Australia, Argentina and Brazil. Fans have been asked to voice their choice for the next location by going to www.
madonna.com/hardcandyfi tness and voting on the interactive map.
polish fc chooses star trac In Poland, Lech Poznan FC – the football club that won the Polish League Championships in 2010 – opened its new fi tness facility at the end of last month. An independent club for use by
the footballers only, the new facility is located on-site at the football club. The offering comprises two halls, one of which houses the gym, with the other designated to football-specifi c training. All equipment – both
cardiovascular and resistance – has been supplied by Star Trac, with the exception of a selection of benches manufactured by Escape. This includes the full Star Trac HumanSport cable line (six units). Lech Poznan FC chose Star Trac
to equip its club following a trial of the equipment during a recent training camp in Spain.
dir’s snow cycling class The Grau Roig ski resort in Andorra was the backdrop to the fi rst SpinDiR session in the snow, which took place in February. With a live Red Bull DJ and leading DiR instructors, 50 people took part in the extreme 30-minute class.
16 focused offering for California
Extreme Fit, a new outdoor fi tness offering, launched in February in Novato, California, US. Currently offered at two locations in
the city, the business has been set up by qualifi ed personal trainers Johnny May and Kyle Sammons. The three-tiered
NEWS california gets extreme fi t
system caters for all fi tness levels, and is designed to be fun, but also is based on the understanding that a goal can only be achieved through hard work, and by those who truly want it. Programmes include strength
and conditioning, endurance and stamina, weight management and ‘fat incineration’, and fl exibility and toning. Exercises are based on natural movements and are constantly updated to keep participants progressing. Home-made equipment includes items
such as sand- or water-fi lled PVC pipes, with a small amount of space left to create an unstable lift and engage the core. Fees start at US$99 a month (20
vivafi t opens fi rst singapore club Extreme Fit: A fun but results-
classes) or US$15 per class on a drop-in basis. Indoor facilities are also available in the case of bad weather.
Singapore’s fi rst Vivafi t club opens this month in the Tanjong Pagar Plaza shopping centre. The site of the new club was formerly
occupied by a retail store. The club will open following a full refurbishment of the site, offering the usual Vivafi t offering – hydraulic circuit plus pilates, Body Vive and Body Balance classes – all designed to cater for women only. The club is owned by Vivafi t’s local
master franchisee, Belgian-born Cecile Jamoulle-Ogren, who has been in Singapore for 14 years. A second site is already scheduled to open this year, with plans for 25 clubs over the next three years and 100 in the next six years.
Jamoulle-Ogren (left) with Vivafi t CEO Pedro Ruiz in Singapore
anytime fi tness expands into the middle-east
Anytime Fitness will open clubs in the Middle East following an Area Development Agreement with Qatar- based Almuftah Group – a privately held company based in Doha, Qatar. Three clubs are already planned
for Qatar under the ownership of Almuftah Marketing, a division of the Almuftah Group. The fi rst is expected to open by July. The Almuftah Group is involved in
a wide variety of business ventures, including restaurant franchising,
Read Health Club Management online at
healthclubmanagement.co.uk/digital
consumer retail products, car sales, and manufacturing and engineering. “Our long-term goal is to open an
Anytime Fitness club in each town in Qatar, to make fi tness accessible to everybody,” says Ali A Al Muftah, director of the Al Muftah Group. “We’re also planning to open new clubs in the neighbouring countries in the Middle East region.” Anytime Fitness now has more than
1,000,000 members across almost 1,500 clubs in eight countries.
april 2011 © cybertrek 2011
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