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Dustin Grosz has been confi rmed as the new president and COO of fi tness equipment supplier Star Trac, with immediate eff ect. Grosz – the former COO of Core Fitness, which trades as StairMaster – has been appointed to succeed Mike Leveque. In his new role with

Rudkin will be responsible for all UK opeartions

new uk country manager for life fi tness PETE HAYMAN

Fitness equipment supplier Life Fitness has revealed that former UK sales director Murray Rudkin has been promoted to the role of UK country manager. Rudkin will now take over responsibility

for the growth and profi tability of the group in the UK, a role previously held by Dan Wille. Wille is now set to return to the US as vice president for marketing/brand management and strategic planning as part of a restructuring strategy at Life Fitness. Life Fitness president Chris Clawson

says: “T e UK market continues to off er both opportunities and challenges, and with more than 12 years of experience within the industry, we are confi dent that Murray is more than qualifi ed to grow the business and provide great leadership in the region. I have no doubt that both Murray and Dan will be very successful in their new roles and will help drive our global business to ensure we meet our targets in 2011 and beyond.”

british swimming appoints new development coach TOM WALKER

British Swimming has appointed Mark Perry as its new development coach. Perry, the current open water

performance manager, has been appointed to a new dual role which will see him incorporate the development role into his current remit. Michael Scott, national performance

director for British Swimming, says: “T is is an important position in the run-up to the 2016 Olympics in Rio, opening up opportunities for the next generation of British swimmers.”


Star Trac, Grosz will aim to streamline the business and reposition it from the manufacturing of products towards managing a global supply chain. Processes will be changed and new lines of communications opened as part of the move, as well as leading a company-wide eff ort to strengthen customer service. Grosz says: “Being profi table will allow us

to deliver on our promises and ultimately help us win back customers by providing better customer service.

Dustin Grosz will take over the role from the departing Mike Leveque “We need to grow revenue in a way that

benefi ts Star Trac as a company, but that also benefi ts our customers.” Star Trac chair and chief executive offi cer

Michael Bruno adds: “We have emerged from the ABC process as a stable company – one that is better positioned to take care of our customers.”

millennium partners reshuffl es top team TOM WALKER

US-based Mi llennium Par tners Spor ts Club Management (MPSCM), operator of the Reebok Sports Club New York and T e Sports Club brands, has made changes to its strategic leadership team. Chief executive offi cer Art

Curtis moves to MPSCM’s parent company, Millennium Partners, to focus on mergers and acquisitions of health club properties (see interview, p28). He is replaced as MPSCM

NEWS grosz named star trac president

Curtis, a 30-year industry veteran, is currently chair of IHRSA

chief executive by Smaiyra Million, who is promoted from her position of chief operating offi cer. With more than 30 years’ experience in the sector, Curtis is the current chair of IHRSA.

Million, another industry veteran with more

than 25 years of experience, has overseen the operations of the company’s six premier health clubs during her tenure as COO.

precor adds to international sales team TOM WALKER

Precor has strengthened its sales and account management team by adding Alex Perrior and Ray Redman as internal sales representatives. Having joined Precor with a background in customer service, Perrior has spent the

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last three years working for the company as customer service representative. Redman joins Precor aſt er spending seven

years in the fi tness industry in various roles, including time as a personal trainer and fi tness manager at a private health club.

april 2011 © cybertrek 2011

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