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EVENTS show preview Overview of events FIBO 2011


The leading international trade show for fitness, wellness and health takes place this month – the show’s 26th year


F


itness and health are growing closer together – a trend that will be reflected in this year’s FIBO, which takes place from


14–17 April at the Essen Exhibition Centre in Essen, Germany. Exhibitors will showcase an


increasingly diverse range of products and services for the health sector: more than 560 exhibitors from 35 countries, spread across 12 halls, will play host to over 53,000 visitors from 100 countries. The event will showcase a unique variety of equipment and services for the fi tness sector, as well as stage shows, conventions and conference sessions. Health as a focal theme will be


developed further with the FIBOmed concept (www.fi bo-med.de), which covers everything from diagnostic equipment and functional therapy through to professional health consulting.


Showcase: FIBO includes lively fitness demos and classes


easier, cheaper, quicker Visitors coming to FIBO by plane can take a shuttle service from Düsseldorf airport, which runs to the Essen Exhibition Centre and back. The trade show is also active online:


news about FIBO is continuously posted on Facebook and Twitter, and the FIBO homepage now records 1.6 million visitors from across the globe each year. Meanwhile new, easy-to-use services for exhibitors and visitors include the visit planner with a log-in function. Especially useful for international visitors, when you search the exhibitors, one click allows you to see what languages are spoken at each stand. The online ticketing system makes


registration and ticket buying – both in advance and on-site – easier, faster and more convenient. What’s more, visitors can save money by registering online and buying their tickets in advance – visit www.fi bo.de. A combination ticket is available, for €2 extra, that also covers bus and train rides in the local area.


conventions and competitions FIBOactive offers everything from the fields of ‘fashion, music, fun and action’, with a comprehensive range of products supplemented by a large number of join-in programmes and stage shows. In Hall 5, the emphasis will be on


the international DFAV Convention, where participants will learn the latest


56 Read Health Club Management online at healthclubmanagement.co.uk/digital


Fit for Fun Cycling Festival: 16–17 April, Room Deutschland, South Entrance Cycling Tour of Hope: 15 April, Room Deutschland, South Entrance International DFAV Convention: All days, Hall 5 Innovation Award: 15 April, 3.00pm, Hall 7 Stage shows: Halls 6, 10/11 and 12 across all days of the show


choreographies – including ZUMBA – from the top presenters. The Fit for Fun Cycling Festival follows one of the latest trends in group fi tness: Kranking. FIBO POWER is the meeting place


for the bodybuilding and weight training community in Europe. It includes the FIBO Strongman Classics, the FIBO Powerlifting Challenge and the Miss FIBO POWER Beauty competition– www.fi bo-power.de From Power Plate’s launch of a


brand new vibration training bike, through Multipower’s introduction of a brand new product line, to Technogym showcasing new training equipment designed especially for medical fi tness: this year’s FIBO will be the FIBO of innovations. One product will receive The


Innovation Award, an annual prize presented by FIBO, TÜV Rheinland Product Safety GmbH and the magazine Fit FOR FUN. Previous winners have included Power Plate (2002), the Nautilus Treadclimber (2006) and Technogym’s Cardio Wave (2007).


FIBO 2011 - THE FACTS


Dates: 14–17 April Venue: Essen Exhibition Centre – Essen, Germany Tickets: Discounts available on advance purchases – visit www.fibo.de


april 2011 © cybertrek 2011


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