This page contains a Flash digital edition of a book.
CASE STUDY


Healthy people & planet


with Technogym® Green


contact manager


Self-powered available Highly recyclable materials Solvent-free paints Long-life product Fully RoHS compliant Slim & re-usable packaging


To find out more, contact us on 01344 300236 or email UK_info@technogym.com Visit www.technogym.com/Vario


SHAPE 51 Y MOVE POWER BALANCE FUN


Know your Members Proven Solutions to drive retention


T


echnogym has specifically developed a number of products and services that offer clubs the Total Wellness


Solution for managing member interactions and to improve retention. Contact Manager is the essential


solution for any operator wanting to improve retention, based on Technogym’s and FIA retention principles. It is able to predict each member’s risk of dropping out, thanks to an algorithm that considers frequency, compliance, age, membership


● 8.5% increase in 12 month retention ● 2% reduction in year-on-year attrition


● Increasing length of membership by 2.5 months with no minimum contract term (now 17.5 months)


North Herts Leisure Centre (managed by SLL on behalf of North Herts. District Council) implemented Contact Manager in 2009, and the club has seen signifi cant improvements in customer service. The system helps to track the member journey, particularly for new joiners, and triggers actions for low attendance and program renewals. Staff also cited the “Who’s in” screen, surveys, and reports as being very useful bonus features North Herts’ twelve month member


retention increased from 50.7% to 59.2%. Conversely, the 1,500 member


club has seen a dramatic reduction in average monthly attrition (drop-out) from 9% down to below 6%. Even more impressive is that SLL


do not mandate a minimum contract term, and yet membership length is also increasing. Average length of membership increased by 2.5 months, to 17.5 months. “Retention improvements with


Contact Manager are clear to see”, says Mark Jennings, Gym Manager at North Herts. “Instructors are directed to contact high priority members, rather than regulars. It is also a massive help with instructors’ time management”


SPORT The six aspirations of Club 2.0


Growing trends in the industry shows the need to interact with members, understand their aspirations and motivations in order to increase the length of their membership.


length, trend results and other data. By using a simple Who’s In page a trainer can prioritise which members to interact with. A unique feature of Contact Manager is the ability to profi le groups of members and provide a service plan that is based around their group. In alignment with training and consultancy, Technogym can ensure the profi les and service plans are specifi cally tailored to the club. Club 2.0, based on a software application


called the Aspiration fi nder, allows clubs to establish peoples aspirations and understand the way in which they live and move. Scientifi cally validated by the University of Milan, the aspiration fi nder is based around six core aspirations. By using a combination of Club 2.0


and Contact Manager, clubs are able to understand members better and plan effective interactions by following simple aspiration focussed communication and training guidelines. Technogym are able to offer a unique


combination of consultancy, soft skills training, software and support programmes to ensure each club has a bespoke solution customised to their members, business needs and service plan mechanisms. Know your members… drive your retention.


TO FIND OUT MORE INFORMATION AND CREATE AN INTERACTION AND RETENTION PACKAGE TO SUIT YOUR FACILITY, CALL US ON 01344 300236, EMAIL: UK_INFO@TECHNOGYM.COM OR VISIT WWW.TECHNOGYM.COM


23 C 79 K


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84