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What's in the gym?


“Full range of state of the art equipment”


10–12 resistance; free weights; 20–30 CV


Over 150 stations


Included Gym


Extras


PT, vending, sunbeds


Gym facilities, changing rooms


150 stations 40:60 free weights:CV. Includes main gym, quiet gym, and ladies-only area 150-200 stations – top of the range equipment. Air-conditioned. Latest audio visual equipment. 180–220 stations


Gym facilities, classes, induction, free PT session, changing rooms Gym facilities, induction, changing rooms, access to all clubs Unlimited use of gym, changing rooms, showers, classes in higher priced membership Gym facilities, changing rooms


An average of 170 stations


100–150 stations, studio for classes and group cycling


Over 200 stations Gym facilities


PT, énergie empower programme


PT, specialist classes (street dance, pole-dancing), tanning, nail bar PT sessions


No. of UK sites


1st to open end of Q2 2011


11


New UK sites in 2011


Rollout as and when sites secured


8–10


Opening hours


6am–10pm daily


7am–10pm; 8am–6pm weekends


7 2–4


6.30am–10pm; 9am–6pm weekends


8 10–12 6.30am–10pm


Classes per week


TBC


Floor staff at any one time 1


0


1


35, on average


0


Receptionist & cleaners


2


N/A


5


2


6am–11pm daily


PT 14 12 24/7


30


2–3


50


12–14


PT, vending


17


12–15


24/7


0 (but PTs run circuits & running club)


Unlimited use of gym, showers and changing facilities, classes, inductions Gym, all classes, changing, parking


Sports massage, personal training


PT, vending, sunbeds


2 4 24/7 49


2–3 +PTs


1 + PTs; unmanned off-peak


2


2 or 3 a year for 5 years


6am–10pm; 9am–8pm weekends


Q: What will be the cause of any changes in the market? A: Expansion finance should become more accessible as brands deliver trading evidence. This may then prompt the first wave of consolidation. However, acquisitions will only take place if there remains a consistency around the enlarged business. Also, I’m looking forward to the opening of the first easyGym and tracking their progress. It’ll be interesting to see the value that consumers place on the ‘easy’ brand when choosing a low-cost gym to join.


30


6 PTs (self-employed); receptionist, sales team


Ray Algar’s UK Low-cost Gym Sector Report can be downloaded for free at: http://budgetgymresearch.ning.com


healthclub@leisuremedia.com jo talbot


april 2011 © cybertrek 2011


Read Health Club Management online at healthclubmanagement.co.uk/digital www.harlandsgroup.co.uk sales@harlandsgroup.co.uk


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