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Not a drill People get a thrill out of being treated like Army recruits by actual serving soldiers


extreme fi tness camps for males and military fi tness days. The company is currently expanding its corporate fi tness days service after a successful launch last year. People are grouped according to their


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ability and the day includes a variety of sessions including log runs, boxing, skipping, team games, scramble net obstacle courses, circuit training and core training. Sunny Moran, co-founder of the company,


says its USP is that the sessions are led by serving members of the British Services whose leadership, communication and team-building skills are among the best in the world. There’s also something oddly thrilling to be treated like an army recruit for the day, she says: “Everyone is a number. You have to call the instructors ‘staff’ [rather than by their name]. You have to be on time or else your team gets corrective training. It’s a very different experience from the gym and people love it, especially the men.”


chain, where he was managing 14 central London clubs, to set up energiseYou in 2004. “Health clubs only focus on fi tness, but there’s much more to health – such as stress management, nutrition and sleeping problems – and I wanted to offer all of these different elements in one company,” says Gray. Today, his work includes workstation and posture


assessments, offi ce massage and yoga, health and wellbeing days as well as workshops on nutrition, sleep, meditation, exercise and stress management. The Tonic offers a similarly broad range of services, from


presentations, workshops and health fairs to corporate challenges, on-site fi tness sessions and individual lifestyle coaching. “The work we do is designed to complement initiatives such as company health insurance and corporate gym memberships and to ensure that each of our clients ultimately has some kind of wellbeing initiative for every employee,” explains Archer.


ON THE RUN It’s questionable whether health club operators could provide such a wide range of services as those offered by the likes of


july 2010 © cybertrek 2010


The Tonic and energiseYou, but some corporate health providers have a more focused offering. LGN Wellbeing, for example, is a specialist running


company that offers in-house corporate running clubs. Founded by Ben Pochee, a self-confessed hard-core runner who has competed for England, the company’s fi rst job was to train 50 women over three months to prepare for a 5km Race for Life event. “For a non-runner, a 5km race can be a daunting prospect,” says Pochee. The programme was such a success that it was integrated into the client’s wellbeing package and today LGN Wellbeing counts BP, M&C Saatchi, ABN AMRO and CitiBank among its list of clients. The running clubs typically take place twice a week, either


during the lunch hour or after work. The routes start and fi nish at each client’s offi ce and Pochee estimates that 95 per cent of members are not traditional runners. “They’re not interested in running a marathon – they just want to lose weight and get fi t. We help by showing them how they can use running to achieve that,” he explains. The sessions include interval training and time trials to measure success and are supported by regular emails from


Read Health Club Management online at healthclubmanagement.co.uk/digital 69


ew You Boot Camp offers a range of outdoor weight loss and fi tness boot camps including women-only camps,


NEW YOU BOOT CAMP


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