This page contains a Flash digital edition of a book.
exercise


management


DATA MINING


E


xercise management systems date back to the mid-90s, around the time that exer- gaming and virtual reality also


emerged in the fitness market, providing interaction and feedback to members. Many operators will already be familiar


with, and implementing, systems such as Pulse Smart Centre, FitLinxx, SHOKK Tactics, Star Trac’s efi tness, Technogym Wellness System, and solutions from SCIFIT and gym80 – but are they exploiting these systems’ full potential?


A HELPING HAND An exercise management system essentially connects members,


Exercise management systems are one of the most useful tools available to fitness clubs, so why aren’t more managers using the data they collect? Luke Tuchscherer investigates


equipment and exercise professionals through a central computer system. However, it would seem that, in many


cases, the systems are simply installed and then all but ignored. Members may use them to help with their individual fi tness goals, but many clubs fail to regularly mine the data themselves. What if facilities were to use the data to see how well a member is performing against targets, to see if they need more help (therefore helping retention) or even used the data to assess the options for selling extra services to a member, such as personal training (thereby boosting club revenues)? Guy Griffi ths at GGFit, a company


that specialises in analysing exercise management data, says: “The main advantage of using an exercise management system is the ability to know more about your members – their compliance with their programme, exercises completed and so on. A member who is regularly completing less than 80 per cent or more than 120 per cent of their exercise programme is likely to be less motivated, and should be contacted for a programme review.” Griffi ths also points out that, for new


members, an exercise management system can act as a guide for the fi rst few months – not replacing, but supplementing, the instructor. Meanwhile, more experienced users are helped with progression, whether based around weight lifted, calories burned or improvement in average heart rate. And personal trainers and gym instructors can keep tabs on members at all times, feeding back with encouragement or praise on members’ performance. Exercise management systems are


Exercise management systems serve to connect members, equipment and staff


56 Read Health Club Management online at healthclubmanagement.co.uk/digital


also useful when dealing with members who’ve come in through GP referral, as it’s easier to keep an eye on exercises and equipment used, as well as monitoring heart rates and performance. In line with the drive towards more accountability and measurable outcomes in the fi tness sector, feeding back patient exercise information to the GP or PCT is also considerably more valuable than simply providing number of visits.


july 2010 © cybertrek 2010


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