This page contains a Flash digital edition of a book.
Clubs such as Crunch in New York pride themselves on creating fun, engaging classes


jim elston nuffield health • director of fitness


functional places and want to get in and out as quickly as possible. They don’t want interaction and see the gym as a welcome break from communication. However, there are others – for


“S


example, those who have insular jobs or who work at home – who want a


social experience and more fun. Consequently, we instil in our teams the importance of being social mediators who interact with members in a fun and friendly way and encourage social groups to form. We’ve also just introduced a new class called Wellbeing Workout, which includes a ‘socialise and mobilise’ section: the instructors initiate a discussion to include everyone, which breaks down barriers. In addition to that, every month we run a ‘Meet the Expert’


event where we bring in experts from other parts of our business, such as a GP or nutritional experts, to engage with members. As part of this we set members a fun test or activity, assess the results and tell them how they can improve. This has proved a good way of getting people to chat to one another, because they have a shared experience.


” july 2010 © cybertrek 2010


ome members, especially in city clubs, do see clubs as


stephen aucott odyssey health club • operations director


“I


don’t think clubs are becoming more serious. I think we


understand more and more that we need to facilitate more social interaction within the club, including catering for the different interest groups such as tennis, studios, gym and aqua. Fostering stronger bonds between members is the critical factor in making a club more than


a place to train. The staff are key to creating the atmosphere, but you will also discover superstar members who are natural organisers and who are happy to get involved. As well as member events, we’re starting to use social


networks like Facebook to keep members up to date with events. We’re also about to launch a blog. I think, if we don’t see social interaction as an integral part


of running a ‘club’, we have kind of missed the point. A gym cannot be just a room full of equipment – training without some form of interaction is boring. People bring it to life, whether they’re staff or members. We always need to foster social interaction – we need to strengthen the bond the member has with the club and give them more reasons to use the facility, above and beyond simply exercising.


” Read Health Club Management online healthclubmanagement.co.uk/digital 29


PICTURE: CLAIRE TOPLIS


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