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member payments


money talks


The many member payment options now available mean clubs can focus on helping their members achieve their training goals, while avoiding the sensitive subject of money. Kath Hudson reports


D


oes anyone really enjoy asking somebody else for money? And if the payment is late, the mbarrassment is multiplied. The great thing about direct debit (DD)


is that it all happens seamlessly behind the scenes, allowing club managers to get on with what they’re good at while the cash keeps coming in. Getting to this point, however, can


be an uphill struggle if clubs attempt to go it alone: DD is highly regulated and has a rigorous approval process. Also, many small organisations can’t get DD status, as banks are sensitive about allowing companies the power to take money from people’s accounts. The cost of administration and the necessary investment in hardware and software can also be off-putting. However, by using a member


payments company, clubs can bypass these issues and free up management time, which can be put to much better use servicing members. Not only can the companies that offer DD management make sure the monthly memberships are delivered on time each month, but there are also a number of other related services now on offer, including fast-track joining, debt recovery, and the tracking and tracing of defaulting members.


july 2010 © cybertrek 2010


With Clubwise, members can be offered a discount for referring another member “When it comes to membership


management, health clubs need to be focused on the core business of selling memberships and maintaining their equipment, and not be hindered by ineffi cient back-offi ce systems or procedures,” says Georgia Leybourne, sales and marketing director at Albany Software. “We clearly understand the intricacies of DD and can assist our customers in streamlining their systems and processes to support the entire DD collection process. Albany aims to save health clubs from the anguish of collecting monthly


membership fees, saving them both time and money and substantially reducing their debtors’ days.”


preventing delays One of the major benefits of using the services of a member payments company is that members’ banking details can be validated at point of entry, so clubs know immediately whether or not the bank details are correct, preventing any delays. Joining and inputting bank details


online is an option now offered by most member payments companies. Debit


Read Health Club Management online at healthclubmanagement.co.uk/digital 51


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