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Pure Gym plans an aggressive roll out – 24 sites will open over the next two years pure gym’s expansion plans


Low-cost health club operator Pure Gym has confi rmed plans to open 24 new sites across the UK over the next two years, following a £10m investment in the company. A successful fundraising effort


by Magenta Partners – led by principal investor and retail entrepreneur Tom Singh – will allow the operator to add to its existing fi ve sites. Pure Gym – which currently runs


clubs in Sheffi eld, Manchester, Leeds, Edinburgh and Wolverhampton – offers monthly memberships starting at £9.99 and provides 24-hour access to its sites, seven days a week. Two new clubs – in


Birmingham and Glasgow – are set to open shortly, while a further six sites are in the pipeline, with Aberdeen, Belfast and Derby among prospective Pure Gym locations. Pure Gym chief executive offi cer


Peter Roberts says: “We saw a big gap in the market, targeting people who wanted to work out in a no-frills environment without sacrifi cing the quality of the equipment they use. “To date our gyms have fi lled their


memberships very successfully and we believe the time is right to roll out across the UK.” For an interview with Roberts, see HCM June 2010, p26-28.


the gym group secures new plymouth site


Budget operator The Gym Group (TGG) has further expanded its portfolio after securing a new site in Plymouth, Devon. The new 175-station gym,


which will be equipped by Matrix Fitness Systems, is one of fi ve new sites to launch this year and adds to the company’s existing six facilities across the country. Launched by chief executive offi cer


John Treharne in 2008, TGG is open 24 hours a day throughout the week


july 2010 © cybertrek 2010


and offers a membership rate of £14.99 a month with no contracts. The company has been supported


by private equity group Bridges Ventures as part of efforts to provide new facilities for people of all abilities and ages to boost their health levels. Treharne – formerly founder of


Dragons Health Club Group – says: “The ongoing success of The Gym Group is most satisfying to see, with our 11th acquisition in Plymouth reinforcing our nationwide presence.”


11


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