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£100,000 revamp for atherstone facility Plans for a £100,000 revamp of the Lifetimes Fitness Suite at Atherstone Leisure Complex have been given the green light by North Warwickshire Borough Council. The venue is set to benefi t from


new equipment and technical advice from Matrix Fitness Systems as part of the work, which aims to improve facilities for users. IFI-accredited CV and strength equipment from Matrix is set to be offered at the fi tness suite, which will also benefi t from new fl ooring and décor.


feedback sought for twentyten report The Fitness Industry Association (FIA) is inviting feedback from the industry as it seeks to draw up a comprehensive future strategy for the health and fi tness sector. The FIA has now published


the fi ndings of the TwentyTen Commission and is looking for people working in the industry to comment and add their views. David Stalker, FIA executive director, says: “In the 20-year history of the FIA, we’ve never undertaken anything as ambitious as this commission.” To offer your views, email TwentyTen@ fi a.org.uk or call Howard de Souza on +44 (0)7734 956 132. The report can be found at www.fi a.org. uk/2010-commission.html


new-look fitness facility for perth Perth and Kinross Leisure (PKL) has opened the new-look Rodney Fitness Centre in Perth, following the redevelopment of the Scottish facility. Life Fitness has installed 28 pieces


of equipment from its Elevation Series Engage CV range as part of the main fi tness gym, which has also benefi ted from new lighting, paintwork and fl ooring. The centre, which offers access


to its facilities on both a ‘pay and play’ and a membership basis, also incorporates a resistance training area and a group exercise studio with more than 40 classes a week.


10


news anytime announces uk plans


US-based health club franchise Anytime Fitness has revealed plans to open 50 sites in the UK and Ireland by the end of 2012 after it secured a master franchise agreement. The company, which is looking to


expand its international operations, currently operates 1,250 clubs in the US and has also opened nearly 100 facilities in Canada, Australia, New Zealand, Mexico and India. Potential sites are being considered


in the Greater London area and across southern England, with locations including suburban areas near large cities and smaller towns that do not have a health club. Anytime Fitness’ UK clubs will be 372sq m (4,000sq ft) in size, fi tted with a range of CV and strength equipment and open 24 hours a day. Membership is likely to cost between £25 and £35 a month. Justin McDonell, Anytime Fitness


master franchisee for Australia and New Zealand, has been appointed to lead the master franchise group for the UK and Ireland. He says: “We will not be making any signifi cant changes to the Anytime Fitness model as it currently exists in the US, Australia and New Zealand. “We believe the opportunity exists


for smaller, neighbourhood clubs in the UK and Ireland, providing greater convenience and high service standards,


harlow leisurezone opens Anytime Fitness currently operates


1,250 health clubs across the US


Harlow Leisurezone – a new £25m leisure complex developed as part of the wider regeneration of the Essex town – opened its doors on 23 June. Facilities at the new centre include


a 25m swimming pool with seating for 300 spectators, a learner pool, an indoor tennis hall and a sports hall built to national club standards for badminton, basketball and trampolining. A large health and fi tness suite, three


fi tness studios, four squash courts and a health spa are also on offer at the Leisurezone, as well as a lounge bar/ restaurant, a daycare nursery and a café. Abingdon-based contractor Leadbitter


Facilities include a 25m swimming pool with seating for 300 spectators


Read Health Club Management online at healthclubmanagement.co.uk/digital


had been due to hand the complex over to the Harlow Gateway Partnership by Christmas last year (2009), before an issue with the installation of fi re dampers delayed the scheme.


july 2010 © cybertrek 2010


which will appeal to existing club users in those markets and also encourage new customers to participate.” Independent retail planning


consultant Andy Thompson – also part of the group’s UK and Ireland consortium – adds: “We hope to open the fi rst Anytime Fitness club in the UK by the end of this summer. “We’re currently looking at sites in


the Greater London area, the south- east and also the south-west of England. Our plan is to have 50 clubs operational by the end of 2012.”


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