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HEALTH CLUB MANAGEMENT


HEALTH CLUB MANAGEMENT


2O1O 2O1O


HANDBOOK HANDBOOK


WHAT'S IN IT FOR YOU? WHAT'S IN IT FOR YOU?


✦ Who’s who? of key industry personnel: • Private sector operators • Public sector operators • Trade associations


Many budget chains have a 100 per cent online joining policy, with details automatically sent to the club


✦ Who’s who? of key industry personnel: • Private sector operators • Public sector operators • Trade associations


✦ Updated State of the Industry reports


✦ Competitive edge – charity events to motivate your staff and members for the year ahead


✦ Updated State of the Industry reports


company will chase it up on the club’s behalf, contacting the member without the club being involved. “If a DD is returned unpaid, it can be


resubmitted up to three times without the club knowing it has been rejected,” says Leybourne. “After the third failure, a report is sent to the health club, at which point they can then decide on the next course of action.” Harlands works closely with Experion


on credit checking. It also provides a customer call centre so members can call them and not the club, and in some circumstances Harlands can even take the call as the club. “If a member cancels their membership, we can track and trace them,” adds Scott. “Some say they’ve moved away from the area, but we often fi nd out they’ve just moved around the corner. We then consult with the club, so we can act according to the philosophy of the organisation.” Harlands and DFC also offer a data


retrieval facility that keeps clients informed about members 24/7. “Clients


july 2010 © cybertrek 2010


can track their members easily and gain up-to-date information regarding their accounts,” says DFC director Ivan Stevenson. “A facility can easily check up on bad debtors, cancelled members in a month and, more importantly, check on DFC’s performance regarding their defaulting members. “We’ve also invested heavily in disaster


recovery, which adds security for clients – they won’t lose their money in the event of a technical fault or the failure of an in-house system.” Outsourcing to a member payments


company would certainly seem to be benefi cial to a club’s operations, relieving managers of the burden of IT systems and freeing them up to focus on looking after their members. Perhaps even more importantly, it makes fi nancial sense: as Foster points out, selling one more membership a month could pay for the implementation of the system.


healthclub@leisuremedia.com kath hudson


✦ Diary dates – a guide to all industry events, shows and networking opportunities


✦ Diary dates – a guide to all industry events, shows and networking opportunities


✦ Competitive edge – charity events to motivate your staff and members for the year ahead


✦ Predictions for 2010 from key industry figures ✦ Features and reference material ✦ Multiple listings of all industry suppliers by: • A-Z • Phone book • Web address book • Product selector


✦ Company profiles including key information, contact details, images of products


✦ Company profiles including key information, contact details, images of products


TO ORDER YOUR COPY OF THE HANDBOOK CALL: +44 (0)1462 471915


TO ORDER YOUR COPY OF THE HANDBOOK CALL: +44 (0)1462 471915


OR EMAIL: SUBS@LEISUREMEDIA.COM


OR EMAIL: SUBS@LEISUREMEDIA.COM


Copies will be available to purchase at £25 each and all content will be available online.


Copies will be available to purchase at £25 each and all content will be available online.


✦ Predictions for 2010 from key industry figures ✦ Features and reference material ✦ Multiple listings of all industry suppliers by: • A-Z • Phone book • Web address book • Product selector


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