TakeoverNews
Golf Datatech swallows up golf audit division at SMS
G
olf Datatech, the golf industry’s leading independent market research company, has acquired the European golf retail audit operation of UK-based Sports Marketing Surveys (SMS).
As a result, Golf Datatech, based in Kissimmee, Florida, becomes the
industry’s main supplier of retail market-research data covering the sales of golf equipment and apparel in the US, UK and Europe. This enables all US, UK and European market retail research to be delivered in one consistent format, providing efficient comparative analysis of aggregated golf data. “While we are pleased to expand our global business through this
acquisition, it’s also a positive step for the golf industry” said Tom Stine, a founding partner of Golf Datatech which started trading nearly 20 years ago. “We will now be able to supply a larger, more complete strategic database of information. Golf retailers and original equipment manufacturers will both benefit greatly by having the best retail insights possible in a consistent format across all markets. “Golf Datatech will now supply monthly retail market information
covering golf equipment (balls, woods, irons, putters, wedges, shoes, bags and gloves) along with men’s and women’s apparel and outerwear for the US, UK, Germany, France and Sweden.”
Apart from selling the European golf retail audit operation to Golf
Datatech, SMS will continue its consumer research platform covering the golf market, along with other sports in the UK and Europe. Stephen Proctor, chairman of Sports Marketing Surveys, said: “This is a
positive move which will benefit our golf industry customers. Using our experience of 30 years at SMS, we will build further on our skills in trade and consumer research, thus providing clients with smart data to understand more fully attitudes and trends among retailers and consumers, elite players, events and venues.”
Golfdatatech.com and
sportsmarketingsurveysinc.com
ShowNews Top names commit to Manchester show
S
everal leading manufacturers have already signed up to take part in the Golf Show by American Golf at Event City in Manchester on the weekend of February 27th and 28th.
The show, which follows the group’s London Golf Show at Bluewater in Kent in November,
will feature hardware brands Callaway, Cobra, Nike, PING, Srixon, TaylorMade, Titleist and Wilson. In addition, other confirmed brands include: Bushnell, Garmin, FootJoy, Motocaddy, Stewart
Golf, TomTom and US Kids. As well as catering for seasoned golfers, American Golf is also eyeing the next generation
with Kidzone where beginners and budding ‘Rorys’ can receive tips and advice from a team of PGA professionals. “We want to put on a show that will excite people who love the game already and will entice those with an interest to take a closer look,” said Daniel Gathercole, head of marketing at American Golf. “I’m delighted that the biggest brands in the game are fully committed to helping us show golf at its best and put on an event that will get people itching to get out on the course.” At a time when a family day-out can break the bank, American Golf has waived all entry
charges for the show – potential visitors should log on to
americangolf.co.uk/events to order their free tickets.
manchestergolfshow.co.uk 40 SGBGOLF
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