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With 65.9 percent of players wearing its shoes (its nearest competitor had a 17 percent share) and just under 40 percent choosing its gloves, the brand is gearing up for further launches in 2016. “It was a fantastic year once again for
FootJoy dominates Tour stats again F
ootJoy again dominated the shoe and glove figures on the European Tour last year.
FootJoy on Tour and we’d like to thank all of the players who continue to wear the brand in style,” said Richard Fryer, FootJoy’s sales and marketing director. “There’s arguably no better advert than to have so many of the European Tour’s top players on our television screens using FootJoy products and there’s no doubt it plays a major part in showing amateur golfers just how good the shoes and gloves are.”
Lamkin buoyant with SINK grips
with innovative shapes, a proprietary lightweight rubber compound and functional surface textures. SINK models come
L
in two distinct shapes, both of which include a curved-handle profile to encourage the correct wrist alignment for a more fluid putting stroke. The rounded grip (RND), offered in a blue-green
colour scheme, features a wider, straighter profile to minimise hand action and create a smoother, pendulum-like putting stroke. The squared grip (SQD), with orange and yellow accents, is ideal for feel- based putters and features a thinner shape with more pronounced corners. Both grips feature 11- and 13-inch options, providing further choice
depending on putting preferences. A key feature of the SINK line is the integration of a lightweight rubber
developed by Lamkin chemists specifically for the putter grips. The material is 29 to 35 percent lighter than traditional rubber. “For the SINK grips, our engineers and product development team
worked to perfect the final shapes of both models and to find a way to combine the new, exclusive lightweight rubber compound with a useful surface pattern,” says Bob Lamkin, Lamkin’s president and CEO. “Ultimately, we have created an assortment of putter grips that will enhance the short game performance of any golfer.” SINK putter grips also include multiple surface textures, including a
micro-webbed diamond pattern and traditional deep-etched lines for an optimal level of slip-free grip traction. The carefully placed smooth ovals on the front of the grips provide golfers with an effective hand position reference.
See
Lamkin.co.uk or follow on @LamkinGrips 18 SGBGOLF
amkin has unveiled its new SINK putter grips, designed
In other figures recently released by Golf
DataTech, it was confirmed that five of the top six best-selling shoes (both in terms of value and units) in the UK for the year were FootJoy. Two of those shoes – D.N.A. and HyperFlex – helped the brand develop a new athletic category for golfers who demand sporty styling and vibrant colours. “Whether it’s the advanced feel of D.N.A., the athletic functionality of HyperFlex, the
reliability and consistent performance of the DryJoys family, the all-round excellence of ICON Black or the superior comfort of Contour Series, FootJoy remains the overwhelming favourite for golfers of all abilities around the world,” Fryer adds.
See
footjoy.co.uk or follow on @FootJoyEurope
Mizuno cuts iron graphite prices
M
izuno has announced a reduction in trade prices of graphite- shaſted irons from next month. The Japanese company wants to simplify the pricing of its irons
at a time when an increasing proportion of golfers (now more than 80 percent) are purchasing from its custom-built program. Traditionally
golfers have paid more for graphite- shaſted irons than those with steel shaſts. This extra charge for graphite shaſts has been industry-wide, but Mizuno is about to break ranks with a radical move to bring graphite-shaſted irons in line with steel.
Mizuno currently does not charge extra for custom-steel shaſts or grips, so this latest move, effective from February 1st when the new JPX EZ range hits the shelves, will mean that each iron model in the manufacturer’s portfolio will have just one RRP, irrespective of shaſt or grip choice. “Mizuno’s iron business has evolved to a custom-built model over the last decade,” said Rob Jackson, Mizuno’s head of golf EMEA. “Dropping our graphite shaſt prices means our technicians and retailers can now fit golfers to their perfect set – without having to calculate price as they go through the process. “The aim is to simplify things and ensure that anyone who buys our clubs will find no unexpected hidden extras on their bill.”
See
golf.mizunoeurope.com
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