PEOPLENEWS People News Moving and shaking with golf's movers and shakers
Maxfield to succeed Jones at helm of PGA
R
obert Maxfield has been promoted to
deputy chief executive
of the Professional Golfers’ Association and will succeed Sandy Jones as chief executive shortly aſter this year’s Ryder Cup match in October. Since joining the PGA in 2006, Maxfield, 48, has
brokered numerous licensing agreements, raised the organisation’s profile and created employment opportunities for PGA members. Previously, he was director of golf at The Belfry
and group golf director for the De Vere Group. During his time at The Belfry, he was involved
in three Ryder Cups and several other tournaments. His team included 36 PGA professionals working in all aspects of the business, including hotel operations and sales as well as the golf side. An accomplished amateur golfer who plays off
plus-two, Maxfield was an England schoolboy international and earned a golf scholarship to Florida State University. More recently, he has been captain of Wolstanton Golf Club, Staffordshire and the Midland Counties. Until the end of last year, he fulfilled the twin
roles of PGA joint chief operating officer and property & commercial director. David Murchie, chairman of the PGA, said:
“Both myself and the Board are delighted to announce this unanimous appointment. “Rob has an unwavering passion and
understanding of all aspects of the game and an extremely broad knowledge of all matters relating to the business of the association. “It has always been a key objective of the Board
to have a managed transition to our next chief executive. Having Rob working alongside Sandy will ensure this smooth transition takes place.” Maxfield said: “I look forward to working
alongside Sandy and then as chief executive to continue to support all our members and ensure they remain, as they have done since the PGA was formed in 1901, at the heart of the game.”
www.pga.info
network of sales outlets. Dunsmore, who has worked for almost 30
G
years in the golf industry, has an impressive CV that includes sales and/or marketing roles at TaylorMade, Adams Golf, Srixon, Ashworth, Lotto Sport Italia, Callaway Golf Apparel, Bobby Jones and Bridgestone Golf UK. Lynx, which already has a foothold in
Scandinavia via a relationship with Danish Golf Trading I/S, has grown rapidly over the past two years across the UK where it now has more than 600 accounts. Having recently unveiled Lynx’s 2016
collection, owners Steve Elford (pictured left with Dunsmore) and Stephanie Zinser believe the time is right to expand into Europe on a larger scale and believe Dunsmore’s experience will be invaluable. “Fraser has an impressive golf pedigree
and we are delighted he is lending us his expertise in penetrating the European market,” said Zinser. “We always wanted to perfect our brand before we made major inroads into Europe, although we have a good presence already in Denmark, Sweden and Norway. The reception we’re getting in the UK is now so positive that we feel more than ready to expand further into Europe.” Dunsmore said: “As a golfer for well over 40
olf-industry veteran Fraser Dunsmore has joined the Lynx Golf renaissance to help the company develop its European
Dunsmore is given European role at Lynx Golf
years, I can remember the relevance of the Lynx brand from its inception in the 1970s, through the ’80s and into the early ’90s. As such, I’m delighted to be joining the team at Lynx Golf to help them re-establish the brand in the key markets in mainland Europe and the Middle East.” Committed to supporting ‘green grass’ pro
shops, Lynx is distributing new ladies’ and juniors’ products and its entry-level Predator range, which includes a fully-adjustable driver (RRP: £139), is proving especially popular.
www.lynxgolf.co.uk
Pink to take key post at England Golf
For the past four years, Pink has been the European manager for the International Cricket Council. During that time, cricket participation across the European region – the largest in the ICC with 33 national federations – has increased by 35 per cent. He has worked with member nations to
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improve governance and administration, to develop income streams and to build partnerships with governments. Pink, who previously worked at UK Sport, the Youth Sport Trust and the Commonwealth Secretariat, is a keen golfer who has held a single-figure handicap. “Golf has played an important role in
my own life and I passionately believe the sport can provide people of all ages the opportunity to play and be involved in our great game,” he said. Board chairman Graham Yates said: “We
are delighted to welcome Nick to England Golf. His experience, leadership qualities and networking skills will drive our strategy forward and support our aims to create more members, more players and stronger clubs.”
www.englandgolf.org SGBGOLF 25
ick Pink is England Golf’s new chief executive officer and will take up his post in March.
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