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Cashback promotion record sales for Motocaddy


T


he £50 cashback promotion rewarding golfers who bought a Motocaddy Lithium-powered trolley before


Christmas has resulted in record sales. Figures show the UK sales percentage


topped 80 per cent through November and early December, compared to 60 per cent for the rest of this year (January-October). As part of the hugely successful ‘Time to go


Lithium’ campaign, launched by Motocaddy in March 2014, the cashback promotion – the first of its kind in the golf industry – has been supported by retailers with a continuous stream of emails and tweets. “Our


retail partners have really got behind the promotion and it’s proved to be a great success,” said sales director Neil Parker. “The drive to encourage greater use of Lithium-powered trolleys has helped make them more affordable while increasing the average transaction value and profitability for the stockist. We can see clear evidence that golfers have understood the ‘value for money’ message and are prepared to trade up to a lighter, more reliable Motocaddy Lithium battery.” A major marketing campaign to back


Motocaddy’s biggest ever promotion has included print advertising, dedicated POS material, digital and email advertising, plus extensive social media activity. “The whole process from start to finish has


certainly helped golfers make the step from lead-acid to Lithium,” said Andrew England, head pro at Wheathill Golf Club in Somerset. “Motocaddy has pushed the message from day one and been out in front when it comes to leading the call for change. My sales are about ten-to-one in favour of customers buying Lithium over lead-acid and I can only see that rising over the next few years.”


www.motocaddy.com/cashback 10 SGBGOLF


Dubai glory for Club Car and Visage C


lub Car, the world’s largest manufacturer of small-wheel electric vehicles, won the best


new product of the year award for its Visage mobile information system at the 2015 Middle East Golf Awards in Dubai. An integral part of the Precedent i3


vehicle, Visage features in Club Car fleets at more than 600 courses around the world. Phil Lewin, director of GPSi Europe,


Visage’s manufacturer and supplier, said: “Visage accounts for over 80 per cent of the market within this particular industry segment and we pride ourselves on developing long-term relationships with our clients, which has enabled us to become a trusted supplier to an ever-increasing number of courses, not only in the Middle East, but the wider EMEA region as well. “With ongoing product innovations with the Visage system, we aim to push the bar even higher


next year and continue to help change the face of the industry.” The award cements Club Car’s leading position within the EMEA region – the past 12 months have seen the company install new vehicle fleets at several prestigious courses, including The Grove, host venue for the 2016 British Masters, The Belfry, Gleneagles, home of the 2014 Ryder Cup, and The Address Montgomerie in Dubai.


Marco Natale, EMEA vice-


president at Club Car, said: “Club Car’s success is underpinned by the hard work and commitment of our network of dedicated dealers and with the appointment of new partners during 2015, specifically in France, and the on-going establishment of the brand within key markets, 2016 looks set to be another strong year.”


www.clubcar.tv


innovative AUTOFOLD FF. This premium push cart


Nothing mad about BIG MAX B


IG MAX has introduced its latest push-cart model for 2016, the


folds flat in one swiſt movement ready to fit into a car boot with room for a full golf bag on top. In cases where there really is no room, the AUTOFOLD FF will lie on the parcel shelf of most vehicles. Ian Waddicar, managing


director at BIG MAX UK, said: “We’ve had great success with the Blade+ for its Fold Flat trolley and the Autofold+ the Blade+ for its unique Fold Flat technology and the Autofold+ for its robust simplicity. Combining the two gives us a push cart that takes all the hassle out of transporting,


using and storing a trolley.” The AUTOFOLD FF benefits


from a host of other features. It is sufficiently stable and adjustable to take the largest TOUR bags, has an organiser panel with secure storage compartment and two Quick Lok bases for accessories such as an umbrella holder and GPS holder. It is also available in four


colourways that complement BIG MAX’s waterproof AQUA bag ranges. From a retail perspective, the


AUTOFOLD FF is simple to display in-store. Wall mounts showcase its main feature while keeping floor space free. Contact Golſtech on


office@golſtech.euor see www.bigmaxgolf.com


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