showcase Names to look out for
Callaway AW16 collection Callaway Apparel will launch its AW16
collection, extending the Weather Series Program to introduce a whole new Waterproof range that offers four- way stretch, high performing waterproof fabrics as well as new designs for its Green Grass and Tour Suit collection. The Waterproof range, the product of high quality fabrics and techniques, is modern in fit and style, and comes with a three-year guarantee. It includes a Tour 3.0 Waterproof jacket and trouser, a Green Grass full-zip jacket and trouser, a quarter-zip playing top and a Ladies Liberty Waterproof jacket and trouser. For AW16, Callaway Apparel also introduces a strong colour story resonating around Magnetic Blue and Jade Lime, providing echoes of Callaway’s core colours – caviar (black), white and high rise (grey). The updated colours will feature in the essential shirt, two technical trousers for the Men’s Global range, a new Layering piece and a Wind Jacket in two new designs. The five-pocket technical trouser brings a greater fashion element to the Callaway Fashion trouser but is still 100 percent functional for the golfer. Meanwhile, the new Plaid Fashion trouser is thermal lined with a classic golf plaid design. Other new items include a blocked Thermal Jacket, several different Fleeces in various weights to suit all weather conditions – from Light-Weight playing tops to heavier Fleece- Lined Pull-Overs – and a range of Puffers Jackets and Vests that are technical in design and fabric. The Ladies range continues to grow and develop each season, and for AW16 the fashion colour is Magenta, hinting at the classic Peacoat blue. Fashion polos and knits along with thermal-lined, Puffer Vests and Merino Wind Stopper Cardigans and Vests complete Callaway’s strongest ever Ladies Weather Series Range.
www.callawayeuropeapparel.com, Stand 4372
36 SGBGOLF
Vibrant Chervò Vibrant colours
and flashy prints give the SS16 range from Italian apparel brand Chervò a unique appearance. Refreshing moods and bold colours inspired by retro sport themes combine with innovative fabrics to ensure a balance between Italian beauty and high- performance technology. Inspired by paintings and graffiti, key pieces of the range include a marbled print for men and a fluid print for women. In addition, retro optical prints combine with checks, micro-prints and stripes to create exciting combinations. This collection maintains the CHERVO-TEX philosophy – a range of patented technologies which aims to provide the wearer with maximum comfort. Market-leading technologies – such as AQUA-BLOCK, WIND-LOCK and the UV-ray repelling SUN BLOCK – feature throughout while a polyamide yarn provides a lightweight alternative to cotton. Chervò will also introduce the NEXT line which uses the latest fabrics, finishing, manufacturing and details. Bonding technologies replace stitching methods in both polos and trousers, while a clean-cut finish results in a slick, modern design. Contact Chervò’s sales agents Tim Greenwood (England & Wales), on 07815 097928 or via
tim@w3golf.co.uk; or Chris Thundow (Ireland & Scotland) on 07768 910606 or via
christhundow@aol.com www.chervo.com, Stand 6161
Win a SkyTrak The SkyTrak personal launch monitor/golf
simulator, this month’s cover story in SGB Golf, will take centre stage, literally, at SkyCaddie’s booth. Stocks reached the UK in November, so the 2016 PGA Merchandise Show represents the perfect opportunity for PGA professionals and retailers making the trip across the Atlantic to try it for themselves.
And one lucky visitor to the SkyCaddie booth will walk away with a valuable bonus this year as everyone who receives a SkyTrak demonstration at the 2016 PGA Show will be entered into a free prize draw to win their own SkyTrak system.
www.skytrakgolf.com, Stand 1301
Yonex in the EZONE Yonex’s newest line of golf clubs – EZONE XPG –
will be on display in Orlando. Delivering higher trajectory, reduced spin and incredible distance, the main feature of these clubs is an expanded carbon crown which facilitates an ultra-low centre of gravity to promote a higher trajectory and greater distance. The clubs also feature the next evolution of Yonex’s DTP System, which raises clubhead speed while delivering improved balance.
www.yonex.co.uk, Stand 917
Fowler’s latest Puma shoe “Each season we work closely with Rickie
[Fowler] throughout the apparel and footwear development and design process to ensure we’re pushing the limits when it comes to both performance and style,” says Grant Knudson, PUMA Golf’s head of footwear. “During a recent meeting, Rickie expressed interest in wearing a high-top cleated shoe that
could be worn with more progressive apparel (jogger style pants). Our design team took inspiration from a prior PUMA high-top lifestyle shoe and combined it with the TITANTOUR IGNITE outsole. The result is a stylish, cleated performance high-top that includes a lace + Velcro closure. The apparel team then matched this with a version of our 6-Pocket Pant that has been custom tailored to a jogger silhouette.”
www.pumagolf.com, Stand 1143
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