PGASHOWPREVIEW
It’s Show Time T
he 63rd PGA Merchandise Show, the annual Major of the golf business, takes place from January 26-29 at the Orange Country Convention Center in Orlando Florida.
Some 40,000 PGA professionals, golf buyers and industry leaders from
around the world will have a special opportunity to preview and test the latest products, learn merchandising and club-fitting techniques, and meet with executives of market-leading equipment companies. Approximately 1,000 companies and brands will be exhibiting,
including nearly all the game’s household names - Adams Golf, Ben Hogan Golf, Bridgestone, Callaway Golf, Cleveland/Srixon, COBRA PUMA GOLF, FlightScope, FootJoy, Foresight, Full Swing, PING, TaylorMade- adidas Golf, Titleist, Tour Edge, Wilson and Yonex, to name but a few. In addition to presenting their latest products on the show floor from
January 27-29, more than hundred companies will offer testing and merchandising programs at the PGA Show Outdoor Demo Day at Orange County National Golf Center on Tuesday, January 26. On a mission to grow the business and game of golf, the PGA of America will tie in hosting the event with the start of their centenary year. “We are especially pleased to begin our 100-day centennial celebration during the PGA Merchandise Show and join a vibrant industry gathering where the key brands in golf will be present,” said Jeff Price, the PGA of America’s chief commercial officer. “Thousands of PGA professionals will have an unparalleled opportunity to preview the newest innovations, learn the latest technology and personally test products to improve their customers’ golf experience.” Ed Several, the PGA Worldwide Golf Exhibitions’ senior vice president
and general manager, said: “The PGA Merchandise Show floor represents the very best names in golf, from market leaders and established golf manufacturers to service and accessory providers and the newest start- up companies. These influential companies and brands create an unmatched resource to build business in 2016. In addition to sourcing from every sector of golf, the week of the PGA Show is also full of opportunities to explore the latest trends, improve business skills and teaching practices, hear from international industry leaders, network with peers, and drive the business of the game forward.” Top instructors David Leadbetter, Michael Breed and Mike Malaska will
present instructional workshops at both the Demo Day and the show itself. Meanwhile, the FIT to W.I.N. (wellness-instruction-nutrition) pavilion is
34 SGBGOLF
Paul Trow looks forward to the 63rd PGA Merchandise Show in Orlando at the end of the month where the game’s latest trends, apparel, equipment and technology will be paraded to golf’s biggest audience of retailers
returning to the show and will feature exhibits and presentations by more than 60 vendors promoting the health benefits of golf and products that aid in increasing performance. “The FIT to W.I.N. stage was developed to feed a growing need in the golf
industry for information on fitness, instruction and technology and how it is impacting the game,” said Dave Phillips, co-founder of the Titleist Performance Institute in Oceanside, California. “The presenters on the FIT to W.I.N. stage, are experts in their respective fields and will provide simple, informative sessions that will give you practical applications for your business and life.” Inventors of new golf training and teaching aids, accessories and
equipment will be able to showcase their wares once again from the inventors’ spotlight pavilion. Organized in partnership with the non-profit-making United Inventors’ Association (
uiausa.org), the pavilion will present golf and related peripheral inventions not yet available at retail. “A popular destination on the PGA Show floor since its inception five years ago, the Inventors’ Spotlight Pavilion offers a valuable opportunity
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