ALL ABOUT YOU — READERS’ LIVES
Kirsty was photographed at Barnstable Municipal
Airport, Cape Cod, courtesy of Cape Air. Cape Air is based in Massachusetts, and flies to 44 cities in the US and the Caribbean.
capeair.com
KIRSTY’S SALES TIPS
✪ Easy access: Sell the fact Boston is so easy to get around on foot or using public transport. The airport is only a short transfer ride away which makes it an accessible city and you don’t waste time getting there after flying in.
✪ Short flight: Remind clients of Boston’s short flight time – seven hours. It is worth suggesting Massachusetts as an alternative to destinations with similar or slightly shorter flight times to offer clients somewhere they may not have considered.
✪ Twin-centre: Consider selling Massachusetts as a twin-centre of the city and the coast, to get two contrasting experiences.
✪ All ages: Massachusetts is not just for mature clients. All ages are catered for.
ABOUT OUR SPONSORS
Travel Weekly Cover Stars 2015 is running in association with headline sponsors Massachusetts Office of Travel and Tourism and Brand USA, travel partner Virgin Holidays and makeover partner Simon Shopping Destinations.
KIRSTY ON RETAIL THERAPY Kirsty Sloan has a weakness for handbags. So when shopping for her outfit for the Cover Stars photoshoot at Wrentham Village
Premium Outlets, one of the Simon Shopping Destinations, she couldn’t have been happier to pick up a new handbag to pose with at Cape Cod Airfield. And not any old handbag either, but a Michael Kors bag. “I do love handbags,” admits Kirsty. “And I
did a fair bit of shopping on the trip.” She relished the chance to make the most of the good prices of designer items during the trip, and filling the Samsonite suitcase given to all Cover Stars was not a problem.
She adds: “I tried to be sensible; I got a couple of purses, jewellery, Converse shoes and sunglasses, plus Disney toys for my son. I got so much but I could have bought more!”
✪ Massachusetts Office of Travel and Tourism:
massholiday.co.uk
✪ Brand USA:
discoveramerica.com ✪ Virgin Holidays:
vhols4agents.co.uk ✪ Simon Shopping Destinations:
simon.com/travel
5 March 2015 —
travelweekly.co.uk • 39
PHOTOS: STEVE HOCKSTEIN
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