American Express Meetings & Events Predicts Global Expansion of Meetings Activity in 2015
A
ccording to the American Express Meetings & Events 2015 Global
Meetings Forecast, meetings are expect- ed to play a critical role in a return to business fundamentals in 2015, a trend
which should help drive the long-term health of the industry. New for this year’s edition, the 2015 Forecast breaks down predictions by meeting type to provide more insight into the purpose of meet- ings and where business priorities lie.
“The meeting industry overall appears to be very much ‘back in business,’ in particular as a key component of sales and marketing strategies for many organizations,” said Issa Jouaneh, Vice Presi- dent and General Manager, American Express Meetings & Events. “The last few years have given focus to meetings and events in a way that has driven a more disciplined approach around approvals processes, increased scrutiny on spending and a larger focus around accountability and expected outcomes for meetings.” In North America, the positive sentiment for 2014 continued
with a slight 0.3% increase in meetings activity expected in 2015. At the same time, many meetings have been reduced in size over the past few years, increas- ing the demand for meetings at airport
properties, as meeting owners try to maximize the productive time available for attendees. Overall, there is a continued push to stay close to home and host meetings where the largest number of at- tendees live. For the first time, respondents were also asked to an- swer questions on meeting activity, number of attendees, length and more by individual meeting type. Training meetings lead the pack in North America in terms of growth in number of meetings, and in regard to meeting length, the findings revealed that incen- tive and special events were reported to be the longest meeting by category, followed by conferences.
Visit
www.amexglobalbusinesstravel.com/meetingsforecast2015/ to download the full report.
Te Oldest Restaurants in the Midwest
• Illinois - Village Tavern, Long Grove, est. 1849 • Indiana - The Log Inn, Warrenton, est. 1825 • Iowa - Breitbach’s Country Dining, Balltown, est. 1852 • Kansas - Hays House, Council Grove, est. 1857 • Michigan - Roma Café, Detroit, est. 1890 • Minnesota - Pracna on Main, Minneapolis, est. 1890 • Missouri - J Huston Tavern, Arrow Rock, est. 1834 • Nebraska - King Fong Café, Omaha, est. 1921 • North Dakota - Peacock Alley, Bismarck, est. 1933 • Ohio - Golden Lamb, Lebanon, est. 1803 • South Dakota - Legends Steakhouse, Deadwood, est. 1903 • Wisconsin - Red Circle Inn, Nashotah, est. 1848 Courtesy
Thrillist.com
90 MIDWEST MEETINGS WINTER 2014
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