It’s All About the
Experience
• Trending your way through food, design and fun • Invite attendees to “unplug” • Surprise and delight in 2015
tmosphere and decorations. Food and drinks. While your general and breakout sessions will generate plenty of buzz, your attendees will long be talking about the theme of your event and all that goes with it. The last few years has seen an influx of food
and cooking shows and with that, everyone has become a foodie. What that means is that, more than ever before, food creates an ex- perience for guests. While people still “make the party,” interaction with food makes for a memorable event for everyone. According to Amy Zaroff, principal and lead event designer
and producer, Amy Zaroff Events + Design, “The industry is see- ing food used in a variety of ways.” The number one way has been food trucks. Food trucks have a home at any type of event from causal to formal, you just have to get creative with how they’re incorporated. Zaroff and her team used a multitude of food trucks at one event,
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but kept them out of sight. Waitstaff, each wearing the shirt of the food truck they represented, served guests throughout the evening, providing a sense of upscale service with a much more engaging, casual setting.
Another food trend that’s on the rise is donuts for dessert. “For a while we had cake pops, then pies,” said Zaroff. “Now
it’s donuts that are fast becoming the new, hot dessert.” Boutique bars have been really popular at all types of events - corporate, social, non-profit, etc. - for well over a year now and it’s a trend that Zaroff doesn’t see going away. “Bubbles bars, bellini bars, beer tastings… guests enjoy pairing their beverages and food and they love trying a variety of new drinks,” said Zaroff. A social event trend on the rise, especially at weddings, is “un- plugged.” Guests are asked to refrain from posting on social media and just be in the moment and enjoy the event as it happens. It’s vital that brands get play in the corporate meeting world, and that’s how many events achieve success, so you may never see
MIDWEST MEETINGS WINTER 2014
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