Dscoop9 - 2014 Annual Conference
Vendor presentation theater within association booth. Dscoop sold short session slots to partners (exhibitors) as well as had Dscoop-sponsored educational sessions during open exhibit hall hours. This assisted in creating a central “hub” on the show floor and drove traffic to the hall. Additionally, it gave partners another opportunity to get in front of the attendees.
throughout the year, allowing them a voice at the table. It’s also a great way to gain buy- in on new initiatives while showcasing the value the organization brings to them both at the conference and potentially year-round. Post-show reports are an- other way to highlight value. Provide key event metrics, such as statistics on sponsor- ships, marketing and adver- tising impressions. Also send pictures of sponsorships in ac- tion. Include personal quotes and impressions by attendees. Do not underestimate the power of a thank you. Thank
Prior to the event, enlist your exhibitors’ assistance in promoting the event by supplying a marketing toolkit that includes logos, web banners, an email signature, presentation slides and sample
promotional content to invite their customers to the event.
and recognize exhibitors and sponsors for their contributions fol- lowing each event, reminding them of the value they bring to the organization. Ongoing Engagement Throughout the year, continue to develop meaningful relation-
ships with exhibitors and facilitate conversations between exhibi- tors and attendees. Make an effort to connect with exhibitors and sponsors without asking them for money or communicating a dead- line. Some ongoing engagement ideas include: • Learn about exhibitors’ and sponsors’ companies, their customers and keep informed about company changes.
WWW.MIDWESTMEETINGS.COM
• Communicate
changes
happening within the as- sociation and any updates related to the event or at- tendees.
• Share industry trends and challenges.
• Provide opportunities for exhibitors to connect with the audience throughout the year based on their goals. Sales and event
profes-
sionals must work together as an extension of exhibi- tor teams and as representa- tives of the audience and go beyond selling and fulfilling contracts to deliver an expe-
rience that will be valuable for everyone. Jennifer Shupe, senior manager, SmithBucklin, is responsible for sponsorship development and sales for various healthcare associations. She develops and manages relationships between organizations and cor- porate partners though sponsorships, grants, and marketing and advertis- ing. She can be reached at
jshupe@smithbucklin.com Alexa Newman, senior event manager, SmithBucklin, provides strategy on all aspects of client organizations’ conferences, meetings and events (pre-planning, onsite execution and post-event), including devel- oping and maintaining strong relationships with exhibitors and sponsors. She can be reached at
anewman@smithbucklin.com
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