Six Conference Takeaways S
ocial media consultant and Weaving Influence CEO Becky Robinson offers her advice for making the most of your confer- ence attendance. She says that proactive planning and reflection before an event will result in a more successful event and will produce more lasting change. Below are the six takeaways Robinson says will increase your return on investment: Deepen: Every conference offers the opportunity to deepen ex- isting relationships. Attendees of conferences can consider who they are attending the conference with, how to use the time out- side of the office to build relationships, and what steps they can take after the conference to continue to strengthen relationships. Connect: Every conference, attended by 50 or 500, presents possibilities for new connections. Prior to a conference, attendees can think about the connections they hope to make. After the con- ference, follow-up to maintain and extend relationships is critical. Consider how to stay connected and add value in the future. Reflect: Often content at professional conferences can be ap- plied to attendees’ personal life and growth. As attendees reflect on
learning, they can ask “What did I learn personally? How can I apply it to my life? What specific action steps can I take?” Grow: Professional growth is the main event at conferences –
don’t miss it! Be proactive in considering how to implement the learning from conferences. Schedule time once you return to work to create a plan about how to incorporate your learning in your work.
Give: Teaching others and sharing learning with others cements lessons. Improve ROI by extending the learning beyond those who attended the conference. Create opportunities for conference at- tendees to teach and share key takeaways with team members who stayed at the office. Make a difference: True ROI happens when something is dif-
ferent as a result of attending a conference. When attendees focus on how they can make a difference as a result of their learning and connections, they bring lasting value to their workplaces. Becky Robinson is a social media strategist, author and founder of Weaving Influence. Learn more at
www.weavinginfluence.com.
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