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• Electronic collection of conference literature, exhibit bro- chures, course notes and other digital documents: Tap your phone to a sign containing an NFC chip to receive desired data.


• Mobile payments: Tap your phone to a payment system to pro- vide fast, secure mobile payments. NFC payment systems are al- ready used by many vendors (such as McDonald’s).


• Mobile hotel guestroom key: The latest hotel door locks use NFC. This paves the way to check-in to your hotel with your phone, bypass the front desk and walk directly to your room to open the door with your smartphone.


• City passes: A number of cities have transportation and attrac- tions interconnected with NFC technology. It is possible for conference attendees to use their NFC phones or their NFC- chipped badges to access mass transportation and get an “at- tendee discount” to museums and restaurants. At the same time, the local destination management organization receives specific data regarding the economic impact of a group. With all smart phones eventually becoming NFC-enabled, this technology will likely be much more widely adopted. BLE (Bluetooth Low Energy) and Beacon Technology Beacons are BLE radio transmitters with up to a 150-foot range. They are low cost (about $10) and low maintenance (one battery can last more than a year) and can share information with Apple and later model Android mobile device apps.


This technology holds great promise for events with nearly all of the major event app developers working on ways to incorporate. Here are some of the possibilities: • Gamification and scavenger hunts: Beacons can be used to en- courage attendees to explore the many exhibit halls.


• Location information and navigation assistance: Beacon-en- abled apps can notify attendees where they are on a map and give guidance on where they wish to go.


• Personalized welcome and other location-based alert notifica- tions: For example, a badge prints when the attendee enters the geo-fence with notification sent via the app to the badge print- ing location.


• Social media networking and information exchange: Beacon communication can be two-way. With user permission, the phone app can transmit contact information, social media pro- files, specific meeting room access information, meal tracking, food preferences and much more. Communication among at- tendees will be enhanced with notification/pictures/information about who is nearby.


• Exhibit booth dwell-time measurement: The longer a person is at a booth, the more likely they are interested in the product.


• Automated demonstrations: Videos and other media for any point of interest in a conference venue can be triggered by


20 beacons.


• Targeted exhibitor or event management messaging to partici- pants.


• Automated CEU tracking. • Local area information and deals: Local area merchants could send discount coupons to convention attendees (if the attendee opts in to receive).


• Loss prevention: AV companies or venues can be notified of unauthorized equipment removal using an RFID tag linked to a geo-fence.


• Attendee action metrics: Organizers will be able to track where attendees are spending their time with alert notifications to problems (i.e. an inordinately long registration line or crowd flow through an exhibit hall).


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Event hosts are using these data to create a better experience. As mobile event apps become entrenched in the business


process, these analytic capabilities will likely be considered one of the most useful elements of the many benefits they provide.


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