W:
www.universitybusiness.co.uk | T: @UB_UK
Bring your own Identity: Grow your own Revenue
Most of us are familiar with logging into websites via Facebook when shopping online. This is known as ‘Bring Your Own Identity’, or BYOI, and has been a growing trend over recent years. Driven by the way that young people now expect to use the internet, organisations are increasingly under pressure to use BYOI to deliver all kinds of IT services to end users. With BYOI, the first thought is often
around security. However, many technologies now exist that can be used to secure social transactions sufficiently for most purposes. However, security and risk is only the first
on graduation. Their demands of the experience are likely to be in terms of quality not quantity of inputs.
from 17 countries including the Team GB basketball team.
GEOFF LAYER (WOLVERHAMPTON): We are currently building a new £21m Science Centre, featuring state-of-the art laboratories for over 2,500 students and 150 staff. The first phase opens this October, with the project due to be complete in January. We are also investing in an £18m
Business School, providing teaching and social learning space. Included in the new building will be an executive education suite, innovative teaching and learning spaces, an IT suite, consulting rooms and a central social space and café.
Q: If student fees were to rise, how might students’ expectations change in the future?
SEAN MACKNEY (EXETER): In a more differentiated market with some universities able to charge higher levels of fee, applicants will look hard for evidence of what additional value they might get if they choose to study at a university charging higher fees. They will look for what marks the experience out from that available elsewhere and increasingly importantly, what additional opportunities it affords them
MARK PEEL (LEICESTER): Tuition fees having already risen twice, a precedent exists for what might happen if they rise again. Although fees are not paid up front, they represent a significant slice of post-graduation income so students want value for money. They see themselves as deserving of first-rate service and a first- rate education, and so do we.
LYNN DOBBS (ROEHAMPTON): A rise in fees rightly creates a rise in expectations, in terms of the quality of learning and facilities, but also in the standing of the University and its reputation among employers.
GEOFF LAYER (WOLVERHAMPTON): Student expectations would understandably increase, but we find that most students see fees as an investment in their future. Having a degree significantly increases their employment prospects, and students recognise this. However, all universities need to ensure that they are delivering courses that prepare students for the world of work, and this is why we ensure that opportunities to gain real work experience through placements, internships and volunteering are available to all students. UB
part of the BYOI equation. The second part, which is often missed, is that social identities are tremendously valuable to organisations and this is particularly true for universities. Identities have value because they represent a way of connecting and communicating with a potential customer, or in the HE world, with a potential student. Ultimately, social identities provide a much enhanced way of communicating with prospects, which has a positive direct effect on revenue. There are two obvious applications
of this principle for universities. Firstly, by allowing registration via social
login, universities can remove barriers from the initial interaction with pre- applicants. This social channel can then be used to communicate with pre-applicants and greatly increase the chance of them choosing to study with the university. Secondly, if a university can ‘harvest’
all of a student’s various social identities, it has the ultimate channel for effective communication when the student becomes an alumnus. Social identities have significantly more potential to deliver revenue through alumni donations when compared to traditional methods such as ‘email for life’. By embracing BYOI, universities can
drive revenue growth whilst also providing the side benefit of delivering IT services to students in a modern, seamless and slick way.
ProofID is a specialist provider of managed IDM solutions in academia, with a particular focus on next generation technologies and social identity management.
For more information about how IDENTify can help drive your revenues, join the ProofID webinar on Tuesday, 7 October @ 3pm. To reserve your place please email:
info@proofid.co.uk W:
www.proofid.co.uk T: 0161 212 1170
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