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NEWS DIGEST FIPP NEWS


What’s your big idea?


Have you launched a successful innovation that you’d like the world to know about? Have you created something that has transformed a publication, an ad campaign, a circulation- boosting effort, a website? FIPP is calling all innovators


to put forward case studies to be considered for the 2015 edition of FIPP’s Innovations in Magazine Media World Report. Deadline: 1 September 2014.


The report will launch at FIPP’s Digital Innovators’ Summit, which takes place on 23-24 March 2015. The report’s editors from Innovation Media Consulting are


looking for your best examples of out-of-the-box, fresh, creative — and profitable — thinking. If you believe your magazine media initiatives should be featured in the new edition, contact John Wilpers (johnwilpers@gmail.com) with your ideas. The Innovations in Magazine Media World Report offers media


owners, editors and ad directors concrete, scalable, replicable and proven case studies of successful innovations.


www.fipp.com/innovations


WE NEED TO TALK Media innovation, mobile publishing, online publishing, technology, innovation and print publishing are the five topics of most interest to FIPP members. This emerged from FIPP’s annual membership survey for 2014.


Measured on a scale of 0 to 4, with 2 being 'average', the following topics rated above 3, meaning 'very strong' interest:


FIPP MEMBER PRIORITIES


E-COMMERCE NATIVE ADVERTISING LIVE EVENTS CONTENT MARKETING PAID CONTENT DATA AND ANALYTICS SOCIAL MEDIA AND VIDEO PRINT PUBLISHING TECH INNOVATION ONLINE PUBLISHING MOBILE PUBLISHING MEDIA INNOVATION


0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5


3.69 3.64 3.63 3.56 3.35 3.31 3.25 3.25 3.24 3.16 3.09 3.02


4.0 www.fipp.com/news/FIPP-2014-membership-survey-insights


INDUSTRY NEWS


n UK-based KELSEY MEDIA has acquired FUTURE’s automotive titles, as well as


Triathlon Plus. The deal is worth £2.1m (£1.8m cash and £0.3m of magazine subscriptions deferred revenue to be retained by Future). In addition, deferred consideration of up to £0.8m is payable by 30 September 2015 based on revenue performance. www.futureplc.com www.kelsey.co.uk


n FORBES MEDIA has announced an agreement under which a group of international investors will purchase a majority stake in the company. Forbes retains a “significant ownership stake” and will stay actively involved in Forbes Media. Hong Kong-based investor group Integrated Whale Media Investments is


06 | Magazine World | issue 84_2014


composed of international investors and is led by Integrated Asset Management. The group will provide capital, as well as financial and operational expertise, and intends to leverage its international relationships to strategically enlarge Forbes Media’s reach on a global scale. www.forbes.com


n HEARST CORPORATION has launched CosmoBody, a premium subscription video- on-demand service created by Hearst Digital Studios. The company says CosmoBody is a “fitness and lifestyle channel”, designed in conjunction with Cosmopolitan. CosmoBody membership provides access to streaming on-demand workout and lifestyle videos and original editorial content. www.hearst.com


n IDG GLOBAL SOLUTIONS’ annual Global Mobile Survey results show that the ‘mobile evolution’ is having a profound effect on consumers and businesses. The study


highlights both the “dramatic increase” in mobile video consumption and suggests that mobile is replacing “traditional media” i.e. using a tablet to read newspapers or replacing the desktop/laptop with a mobile device. The survey, conducted across more than 23,500 executives and consumers across 43 countries, focuses on mobile executives, mobile business, mobile millennials vs. generation x and mobile lifestyle.


www.idg.com www.fipp.com/news


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