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NEW DEAL: TURKEY


Power play


Japanese B2B media owner Nikkei BP recently acquired an 80 per cent stake in Turkey’s Mutlu Dergi Grubu (MDG). The move gives the Japanese publishing giant a prime position in a fast-growing market, and creates a hub for further expansion in the area. Nikkei BP’s president and CEO, Kohei Osada and MDG founder Zafer Mutlu, explain the rationale behind the new NIKKEI MDG (NMDG) venture.


Why did you enter the Turkish market at this time? [ KOHEI OSADA ] Global expansion has been a key management goal ever since I assumed office in 2011. Therefore, Nikkei BP has been investigating business opportunities not only in Turkey but also in countries such as China, Southeast Asia and India. Turkey, with


www.fipp.com


its population increasing and the average age young at approximately 30 years-old, is a highly attractive market for Japan, where demographic age is increasing. In fact, more and more Japanese companies are now entering the Turkish market. From a media owner’s perspective, the fact that there is no restriction on foreign ownership of publishing businesses is good grounds to make an investment.


How do Mutlu’s publications complement Nikkei BP’s portfolio? MDG established its position in Turkey through its international titles such as F


ortune and InStyle. This resource will be utilised to explore the technology B2B sector – Nikkei BP’s forte. The acquisition is more about adding NBP’s know-how to MDG in order to explore new markets.


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