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FIPP EVENT REPORTS ANALYSE THAT


FIPP’s most recent events took place in London and Hamburg, gathering more than 200 media executives from all over the world. Here are some highlights.


FIPP INNOVATION FORUM


What was it? A two-day seminar which focused on what and how to innovate in magazine media publishing across all platforms. It was held on 26-27 June in London, UK.


Who went? More than 150 media executives from global companies, including Edipresse, Egmont, Lagardere Active, Burda Media, Hearst Magazines International and Sanoma.


What was said?


“Video on demand is going to be a bigger part of how people consume. The written word and pictures will be a supporting function. We have to let video enhance our stories and make what we’ve done traditionally even better.” HAMISH WHITE, head of emerging platforms, News UK


“Within 12 months, smartphones will be where the majority of traffic is happening. Content and ad format needs to be taken


 Innovation Forum insights: www.fi pp.com


 Speaker interviews: FIPP’s YouTube channel


into account for this platform first. It’s turning the media world upside down.” SCOTT BUTTON, CEO, Unruly Media, UK


“We give retailers a home in our brands and our editors are able to create


content out of them. We don’t ask them to sell – just create engagement.” KERSTIN SCHIEFELBEIN, digital director at Burda International, Germany


When’s the next one? First half of 2015. Contact CLAIRE@ FIPP.COM to register your interest.


Many thanks to the sponsors of the FIPP Innovation Forum – Applix, Blippar and Cint.


FIPP RESEARCH FORUM AND AWARDS


What was it? A two-day conference for publishers and sales, research and marketing management in the magazine business. The event also featured industry awards, given to the best research studies published in 2013 that promote the use of magazine media as an advertising medium.


Who went?


Attendees came from international companies such as Meredith Corp, Pacific Magazines, IPC Media, Bauer Media and Aller Media.


What was said?


“Magazines are not usually used to drive TV viewing as they’re not always considered immediate enough. However, people are most likely to take recommendations from other people, and magazines are very good at that.”


www.fipp.com


 Event pictures: FIPP’s Facebook page.


 Research Award winners: www.fi pp.com/news/Global-media- owners-win-FIPP-Research-Awards


 Research Award entries: www.fi pp.com/news/FIPP-Research- Forum-Awards-2014-synopses


BRITTA CLEVELAND, senior VP, research solutions, Meredith Corporation, USA


“Magazines are good at driving emotion; radio is strong on desirability; TV is associated with engagement; and online drives left brain responses, especially attention.” MARTIN DIAMOND, group research and insight director, Bauer Media, UK


“Added to the traditional habit of tearing pages out... is bookmarking, social sharing and sending a picture of a page.” AMANDA WIGGINTON, director of insight, IPC Media, UK


When’s the next one? 2015 – more details to follow. Contact CLAIRE@FIPP.COM to register your interest.


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