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Passion for knowledge

was quite a party. Passing swiftly over the efforts of the English team, being part of an international organisation meant I had the mixed pleasure of being able to congratulate my German friends and commiserate with my Argentinian chums. What was so obvious from the TV pictures was just how much the fans who had travelled to Brazil were enjoying themselves, all mixed together, all sharing in a common passion. In late September, FIPP too is off to


Brazil, to São Paulo, co-hosting with ANER, the Brazilian magazine Association, the fifth Ibero-American Conference. It’s an opportunity for the magazine industry in the Latin American, Hispanic USA, and Iberian Peninsula to share their common passion, this time for magazines rather than the ‘jogo bonito’ as Pele called it. For

he eyes of the world were fixed on Brazil this summer as the World Cup took place, and despite some misgivings beforehand, it

Certainly FIPP is holding more meetings than it ever has done, in response to what our members are demanding. At both signature events FIPP will be

launching important studies to help the industry. Proof of Performance is a report we first launched in 2012. Its sub-title is Making the Case for Magazine Media and the report is an analysis of more than 100 reports from around the world and sets out the evidence for the effectiveness of magazine media advertising. Obviously, since the advent of tablets

and the rise of digital and online editions of magazines, there has been an explosion of new research examining how advertising works in the new digital paradigm, so it’s an important tool for anyone involved in the planning, selling and buying of advertising. September will also see the launch of

FIPP’s third World Digital Media Factbook. It is authored by Martha Stone, CEO of the World Newsmedia Network for FIPP, and

“In a time of immense media disruption, conferences and events are booming...”

sure we’ll have a thoughtful programme, examining hot topics and emerging trends. We shall then be visiting Beijing in

November, co-hosting with the Chinese Periodicals Association the fourth Asia Pacific Digital Magazine Media Conference. Again, this is an opportunity for the magazine industry in that region to come together. The more conferences I attend the more

I realise that a major benefit of attending is made through the informal networking with delegates and exhibitors, conversations where stories are exchanged, experiences shared and contacts are made. Very often new business opportunities are created. All of this probably explains why in

a time of immense media disruption, conferences and events are booming.


features more than 500 data sets from more than 65 research companies that show how the digital media world is evolving. Martha will be present in both São Paulo and Beijing to present the report’s highlights. And of course, Juan Senor in Beijng

and John Wilpers in São Paulo, will be presenting the latest case studies from the new edition of our ever popular Innovations in Magazine Media Report. FIPP’s mission is to help its members

develop better strategies and build better businesses by identifying and communicating emerging trends and improving skills, worldwide. I’m quite often asked what that means in practice. Come along to São Paulo and Beijing and find out. See pages 18-19 for more details.

Please note: The opinions expressed in this

magazine do not necessarily represent the views of FIPP.

the worldwide magazine media association 35 New Bridge Street, Blackfriars, London, EC4V 6BW, UK

MAGAZINE WORLD Editor Amy Duffin (

Managing editor Karen Taylor Designer Ian Crawford

FIPP Chris Llewellyn President and CEO

Helen Bland Company secretary and information services director Natalie Butcher Events executive Sylkia Cartagena Research and administrative executive Andre Glazier Sales manager Cobus Heyl Marketing and membership services manager Christine Huntingford Vice president Claire Jones Events manager Jenny Stubbs Training coordinator

FIPP MANAGEMENT BOARD Chairman Fabrizio D’Angelo, managing director, Hubert

Burda Media Holding, Germany Vice Chairman Victor Shkulev, president, hearst Shkulev Media/InterMediaGroup, Russia Treasurer Erwin Fidelis Reisch, CEO, Alfons W. Gentner Verlag, Germany Immediate Past Chairman David Hill, president and CEO, International Publishing Services, IDG USA President And CEO Chris Llewellyn, president and CEO, FIPP, UK

FIPP ADVISORY BOARD Hubert Burda, chairman of the board and publisher, Hubert

Burda Media Holding, Germany Thomaz Souto Corrêa, member of the board of Abril Group, Editora Abril, Brazil Axel Ganz, president, Axel Ganz Communication, France George Green, consultant, Hearst Corporation, USA William T. Kerr, member of the board, Arbitron, USA Akira Nagata, special advisor, Nikkei Business Publications, Japan

DIRECTORS Matt Stanton, CEO, Bauer Media Australia Ralph Büchi,

president, Axel Springer International, Axel Springer, Germany Mike Marchesano, managing director, ABM, USA Yolanda Ausín Castañeda, general manager, ARI, Spain Eckart Bollmann, executive board member, Bauer Media Group, Germany Shi Feng, president, China Periodicals Association (CPA), China Pierre Lamunière, chairman, Edipresse Group, Switzerland Fabio Barbosa, CEO and editorial board member, Editora Abril, Brazil Rodrigo Sepúlveda, CEO, Editorial Televisa, Mexico Juha Blomster, chairman Finnish Periodical Publishers Association and CEO, A-lehdet, Finland Marcelo Burman, president and CEO, Grupo Cerca, Costa Rica Rolf Heinz, president and CEO, Groupe Prisma Média, France Victor Shkulev, chairman of the board, Hachette Filipacchi Shkulev/InterMediaGroup, Russia Rupert Heseltine, chairman, Haymarket Media Group, UK Duncan Edwards, president and CEO, Hearst Magazines International, USA Jim Sullivan, president, IDG International Publishing Services, USA Aroon Purie, chairman and editor- in-chief, The India Today Group Munefumi Bando, chairman, JMPA and COE, Kurashi-no-techo, Japan Young Chull Kim, chairman and group publisher, Kaya Media Corporation, Korea François Coruzzi, executive vice president international, Lagardère Active, France Mary Berner, president, Magazine Publishers of America, USA John Relihan, CEO, Media24 Magazines, Media24, South Africa Carlo Mandelli, chairman and chief executive, Mondadori International Business, Italy Terry Adamson, executive vice president, National Geographic Society, USA Barry McIlheney, CEO, PPA, UK Svida Alisjahbana, director, PT Gaya Favorit Press (Femina Group), Indonesia Enrique Iglesias, CEO, RBA Revistas, Spain Ken Whyte, President, Rogers Publishing, Canada Henk Scheenstra, COO content media, Sanoma Media Netherlands Wiluck Lohtong, president, Siam Sport Syndicate Public Co., Thailand Lisa Gokongwei-Cheng, president, Summit Media, The Philippines James L. Jacovides, vice president, international, Time Inc., USA Liu Jiang, president, Trends Media Group, China Stephan Scherzer, CEO, Verband Deutscher Zeitschriftenverleger, Germany (Ex-oficio) Enrique Micheli, executive director, Asociación Argentina de Editores de Revistas (AAER), Argentina

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